(Photo by Jonathan Ferrey/Getty Images), Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Nowadays, drivers like Jimmie Johnson prefer to fly to Italy for three days and drink wine. In 2008 Kyle Busch smoked the field for the first 26 races, winning eight of them and setting the NASCAR world on fire with his brash and unapologetic racing style. That NASCAR was doomed, soon to become nothing more than a memory. It was another case of costly arrogance; as much as fans loved NASCAR, they didnt love it enough to put up with an endlessly saturated marketing campaign featuring occasional snippets of racing each week. That marks a 10% decline compared to the year-ago 87.1 million viewers, and a 16% drop compared to the analogous period during the 2018-19 campaign. This year's Daytona 500, for example, drew 4.8 million viewers a. It was not a great race. Since early in the millenium, however, interest in NASCAR both at the speedways and on television has dropped off. At the start of the 21st Century NASCAR TV ratings, meant everything. In the early 2000s, NASCAR was soaring. I wasnt the only one who noticedas this blog posts comments demonstrated. The broadcasts really were over-saturated with ads enough to drive fans away. NASCAR looks beyond declining attendance, TV ratings They were even more upset when NASCAR changed its playoff system in January 2014 to create a winner-take-all race among four drivers in. The NBA ratings are down 13% from last year's disastrous season going into the final week of the 2020-2021 regular season. In todays world TV ratings arent the big deal they once were nor the only thing that matters. However, these deals may be stopping the brand from adapting to consumers' changing viewing habits. Lack of manufacturer identity may have been a reason some hardcore fans left the sport in the early 1990s, but that doesnt seem to me to be a valid reason for the sports popularity plunge since 2005. Internal surveys show that 75 percent of Nascar fans overall approve of next year's schedule -- one that includes a dirt race at Bristol -- and 90 percent of the 18 to 34 demographic approves. The various platforms of social media have been a convenient and fast way to obtain information and entertainment on a particular sporting event. Yes, you had to be able to prove that you knew what you were doing out there but if your car passed technical inspection and you could either qualify to race through time trials or qualifying races, you were in. (Photo by Jonathan Ferrey/Getty Images). But plate racing still sucksnot only do plates produce multi-car crashes every event, they pervert the standings because of it. The XFL's ratings were disappointing in Week One. 2) When NASCAR established the franchise system in 2016, the league essentially became a closed shop. Its safe to say this is not ideal for the sport and there should be some concern on why ratings continue to fall. And the same is true for NASCAR. It was, but even that wasnt the point. NASCAR sits on an upward trajectory for the first time in a while. You may opt-out by. NASCAR power rankings during the 2023 season, NASCAR odds: Betting lines for each race and championship futures, NASCAR ratings on big rise compared to recent years in 2022, NASCAR standings: Cup, Xfinity, and Truck points during the 2023 season, Share up 9%, largest for Race #2 since 2017, Share up 2%, largest for Daytona 500 since 2016, Second most-watched non-points race since 2016. We all know what Im talking about. but the mainstream media claiming the political/social justice shift in sports has nothing to do with the decline in viewership are whistling past the graveyard. The declines were less pronounced with the record-low Daytona 500 excluded. This is a BETA experience. If any single event hastened the decline of NASCAR, it was Indy 2008. Formula 1 does not have a single commercial during their races on ESPN. I wonder why Truck Series and Xfinity viewership(even from 2019) is up but Cup Series viewership is down. However, by the time NASCAR was peaking in the early 2000s, there already wasnt much manufacturer identity left. It could be argued that Junior was the sports last link to its tobacco-chewing, Southern past; once Jeff Gordon tore up the sport, drivers started to appear from every corner of the country. IndyCars race at St. Petersberg was also up from 1.219 million viewers last season. It is now an elitist sport because only those who can afford to pay to play need apply. Overall, it is another positive and negative week. Ousting Brian France, who created the Chase and presided over the sports decline, was no small part of that. In 2006, for instance, more than 19 million people tuned in to watch the Daytona 500 on TV; in 2018, only a little more than nine million watched. But it was a never ending source of irritation to see five laps of racing followed by a several minute commercial break, which was then followed by another minute of a wide angle shot of the venue and This race is being brought to you by .. 2 days ago The Kansas City Chiefs are expected to decline running back Clyde Edwards-Helaire's fifth-year option, which in turn makes him a logical candidate to be traded this offseason. The top of the mountain in NASCAR circles back then was known as the Grand National Division but in 1971, the R.J. Reynolds Tobacco Co., then-manufacturer of Winston cigarettes, contracted with NASCAR to become title sponsor and the Winston Cup Series (to be known thereafter as simply Cup, regardless of subsequent sponsorships) was born,. Photo credit: eliduke on Visualhunt.com / CC BY-SA As a racing event that is held in various tracks around the US, there are several venues that fans can choose to go to in order to watch NASCAR live. I dont often see NASCARs ill-conceived playoff idea as a reason people cite for the decline of NASCAR in articles I read these days, but I promise you, that was not the case when I covered the sport. There's a catch, though. Danica Patrick just retired. NBC was slightly ahead of last years pace before the Nov. 10 race at Phoenix, but it drew 2.567 million, the least-watched Cup race on broadcast television since 2001 (not counting rainouts). Created and Designed by, Solving NASCARs Racetrack Problem, Part 2 Happy Hour Motor Speedway, on What Caused The Decline of NASCAR? So NASCAR racing has become just like European formula-car racing and IndyCar racing in North America. Not only is this tolerated by NASCAR but encouraged. That's the lowest TV audience ever recorded for the. OutKick reported: The NBA ratings are worse While viewership was down overall, it should be noted that the share the percentage of homes tuned to the race in the average minute out of the total number of homes using televisions increased 8% from last year and 11% from 2019. Racing is still pretty danged dangerous. Opinions expressed by Forbes Contributors are their own. People love a winner, they love to hate a winner, and they love to see a dynasty get taken down. No longer tied to a box atop the TV or a diary that viewers filled out, the company started to figure out how to report who was watching on TV, on cable, and on streaming platforms. Ill submit that this is a reason a few fans I know stopped watching the sport. After 26 of 36 races, the top ten drivers would have their points reset, putting them all on a level playing field again for the last ten races. With two races remaining after this weekend Phoenix next weekend and then the finale at Homestead-Miami this would seem to be as good a time as any to take a look at why the bloom has come off that NASCAR rose and why it is going to be almost impossible for it to ever regenerate. UPDATE: The Daytona 500 posted only a modest decline in ratings and viewership, but that was still enough to make it one of the least-watched ever. . Three of the four drivers in the championship race were also in the 2018 race, and three of the four drivers were in Toyotas. Photo credit: tequilamike on Visual hunt / CC BY However, NASCAR attendance numbers have fluctuated over the last decade. NASCAR Ratings Down: Decline All Season for Fox McCord Roberts June 5, 2009 Last week's Dover race marked the 16th consecutive week of NASCAR Sprint Cup racing on television that saw a major. Photo credit: wjarrettc on Visual hunt / CC BY These fans would attend a race, then go sightseeing around the town so as to make the trip more worthwhile and as a result, even more money is required to be put in the budget in order to cover the costs for a dew days hotel stay. Now, they buy their way in. American Hartford Gold. NASCARs viewership continues to fall after the ratings for last weekends race at Auto Club Speedway were released on Tuesday morning. The XFL's ratings were disappointing in Week One. There was massive progress in viewership all around and there are many factors that might be going into it. Then they sharply declined in Week Two.The four XFL games in Week Two averaged 665,000 viewers, which is a 50 percent decline from the four XFL . Digital and social consumption is as important now, as it's ever been; probably more important now than it's ever been, he said. Then they sharply declined in Week Two. The move of the Labor Day race to California was part of an ongoing trend. Ricky Rudd, Ken Schrader, Geoff Bodine, Rusty Wallace and Trevor Boys were among several dozen drivers whose names soon became familiar, if not famous. The addition of retired driver and fan favorite Dale Earnhardt Jr. beefed up NBCs product in 2018, but four people in the broadcast booth are too many voices. The XFL also had a better Week 2 performance than the 2019 Alliance of American . The sport no longer has Dale Earnhardt Jr. or Jimmie Johnson, so theres an opportunity for new fan favorites to emerge, formed by on-track performance rather than sentiment. After two DNFs in the first two Chase events resulting from simple bad luck, just like that his title hopes were gone. These Are The Reasons Why NASCAR Is Losing Fans, "Bootleggers"- those whoproduce anddeliver prohibited whiskey/alcohol, colorful beginnings to what is now a billion-dollar sporting event, 15 Abandoned And Forgotten NASCAR Race Tracks, 15 Rules Every NASCAR Employee Has To Follow, 10 NASCAR Drivers With The Most Wins (& How Much They Won), A New Toyota Celica Concept Shows What A Pure Toyota Sports Car Could Be Without BMW, A Modern Plymouth Road Runner Like This Could Shake Up Today's Pony Car Market, EXCLUSIVE: This Toyota 2000GT Rendering Brings An Icon Into Modern Day, The 5 Worst Ford Mustangs To Buy Used (Plus The 5 Best), 10 Used German Performance Cars We'd Buy Over An American Muscle Car Any Day. NASCAR possessed one of the greatest dynasties in the history of sports during Jimmies reign. The. Photo credit: Zach Catanzareti Photo on Visualhunt.com / CC BY-SA The IndyCar race at St. Petersberg averaged 1.405 million viewers on Sunday. So if you can say that it's you and the NFL in terms of stability of your audience. I think that the momentum is good. But in a relatively short time, NASCAR corrected the car and the multiple issues with its design, and while the cars dont differ by manufacturer like they once did, at least were not seeing disastrously awful races just because of the cars construction. The trajectory is good. In todays media world they are now just a small part of what is used to measure the popularity of the sport. So 16% drop in terms of total TV consumption of those TVs that are actually tuned in over the last two years, NASCAR shares up 18%. There's a lot of people that are looking around and understand that the economics of our sport probably are in a better place now than they've been in a long time.. By Jack Davis June 22, 2020 at 8:10am. Drivers. Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. Nepotism isnt dead in NASCAR. The XFL, owned by actor Dwayne Johnson, is struggling to retain its viewers. From their colorful beginnings to what is now a billion-dollar sporting event, NASCAR has continued to provide high octane entertainment for its millions of fans and supporters. ), and a race at the concrete venue of Nashville for the first time. The erosion is even more pronounced when you . Compared to NASCARs 18-49 demographic, IndyCar has an average of 24%, while they are at 20.1%. I'm just . Photo credit: Zach Catanzareti Photo on VisualHunt.com / CC BY-SA For NASCAR it meant fewer butts in seats at tracks, and fewer sponsors willing to part with what little revenue they were earning. Atlanta has had some classics, but that was partly by virtue of the venue hosting the championship race, such as Alan Kulwickis unforgettable title win in 1992. In NASCAR, the equivalent of a ref would be the flagmen, who not only flag the start and end of the race but flag drivers with caution warnings for safety and rules enforcement. This article looks at several of the reasons why NASCAR is losing fans. The event was down 5.6% compared to last year at 4.570 million average viewers on FOX. Im not sure why people would think this, although Id actually had some heated debates with Tom Bowles at the Frontstretch about it. (Photo by AaronP/Bauer-Griffin/GC Images). There are not many. (Photo by ISC Images & Archives via Getty Images), ISC Archives/CQ-Roll Call Group via Getty Images, landscape. 500 MOMENTUM:Daytona 500 TV ratings: NASCAR opener ends two-year viewership decline. FONTANA, Calif. Most of NASCAR's Cup Series drivers feel like they're saying their final goodbye to a dear old friend this weekend. Since earning a 7.7 rating and 13. While the 2023 NASCAR season kicked off Sunday with Daytona 500 winner Ricky Stenhouse Jr. racing his way into the May 21 NASCAR All-Star Race, North Wilkesboro Speedway construction crews are . Johnson is getting some commiserations from the fans after the ratings came out. Why poll the fans if youre just going to ignore them? It rewards winning, which rewards fighting for wins, which creates rivalries. NASCAR's social media channels have piled up nearly 2 billion social impressions (the number of times its content was viewed) and more than 92 million fan engagements (retweets, likes, shares). The truth was of course far from that. That is a decrease of nearly 50%, and in some races this kind of decline could be seen in the stands too. But more importantly, the racing isnt anywhere near as exciting at the cookie cutters, as I so eloquently explained here. In 2007, an average of 16.4 million viewers tuned in to watch The Daytona 500, but by 2014 that number had fallen by more than 50% to an average of 8.3 million viewers per race. NASCARs NextGen car shows promise and one huge issue, NASCARs Daytona 500 ratings indicate a worrisome trend. There was suddenly lots and lots of prize money available and other full-time competitors like Bill Elliott, Dale Earnhardt and Darrell Waltrip joined up to give chase. Or at least to give the appearance of it. Yes, sports ratings as a whole are down, but NASCAR's fall is alarming: Daytona 500 viewership from 2001 to 2009 ranged from 16 to 19 million. (It wasnt a tough call to make, if you actually looked at her results instead of her figure.). So if Im right, in a few years NASCAR may become Americas summer sport again. Professional sports adapted as well, understanding, and learning, how to measure viewership and show that value to their stakeholders. The Great Recession that swept across the landscape starting in 2008 changed everything. The previous two races the Daytona Roval and Homestead-Miami posted double-digit increases over the same Cup Series stops last season, but those races had the benefit of moving up from the lower-rated summer portion of the schedule. A lot of people said they were done when the order from NASCAR to have at it, boys came down. Well, it might be as easy as the product fans are seeing on their televisions over the course of a race. However, in recent years that growth has slowed. There were often timesand Im not exaggerating thiswhen a viewer would see maybe five laps of racing, a two-minute break, and then just two more laps of racing before another break. After sweeping claims of a toxic work environment throughout 2020, the star and her show have been scrambling to make things right. Follow along, because there will be a test later . I remember watching it and literally wondering if I was going to see the finish of the race. NASCAR averaged 4.570 million viewers for Sunday afternoons event at Auto Club Speedway. While Nielsen was undergoing its transformation other smaller agencies stepped into fill the void. Fans might be tired of the novelty of the playoffs. They hate all of the commercials. Speaking of disrespecting your fan base, how about needlessly putting an end to a beloved 54-year tradition? Bowlesy thinks there needs to be an element of risk for racing to be exciting; I dont tune in to races to see a car potentially fly into a catch fence and injure spectators. OTHER VIEWS? Ratings fell 19% and viewership 21% from last year, when it was the second race of the season (3.2, 5.50M). U.S. NBA Social Justice Poll. In the late '90s and the early 2000s, NASCAR saw an unprecedented growth in popularity and TV ratings. And I said all that without even bringing up that profoundly irritating cartoon gopher. All Rights Reserved. There are still plenty of obscene profit breaks, but its far less aggravating when you can still see the action and leader board on part of the screen. The crowd sold out it's 30% capacity soon after the event was . NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. NASCARs popularity is down and the ratings reflect it. Thirty-five percent of participants said they were now watching less sports due to political and social messaging, whereas only 11 percent said they now watch more. Translation: the drivers are paying for the pleasure of racing. According to reports, the league saw a sharp 50% decline in viewership from week one to the next week.The 3.0 reboot is not going well. Even more so than in baseball, the on-screen product is affected with the layout of a track. Ill start with a few things that I dont believe caused the decline of NASCAR, then Ill share what I think really did. Which meant that other drivers didnt win a lot. While NASCARs ratings were a record low for a second event of the season, the NTT IndyCar Series found themselves with a massive jump in ratings. TV ratings are no longer the end all be all for NASCAR. . The Yankees were always good for baseball. The NASCAR season ended on a slightly better note in the ratings, though the season could not quite measure up. Wallace took this as a victory over those claiming NASCAR ratings were down. However, like Johnsons dominance, I doubt that this would have been as much of a problem were it not for other factors that were far more damaging. NASCAR moved the Brickyard 400 to September . NASCAR Fans Rebel Against Confederate Flag Ban. On the re-debut of the XFL, the league's TV ratings down in a pretty big way, according to Sports Media Watch. Feb 25, 2023, 2:33 AM. NASCAR moved away from tracks where drivers push and shove and fight both other racecars and the track, and moved to aero-dependent speedways where engineers in the garage determined winners. Now, NASCAR might say, Well, 3.759 million for a race in November, even if it is half as much as four years ago, is more than 0.000 viewers for no race. And ratings are slightly better overall when you include the Fox half, which is better than another plunge, as in 2018. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota along with his wife [+] Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. While retired drivers still are visible within the world of NASCAR acting as team managers, commentators, or guests, without the familiar presence of these stars on the track, people can, and have lost some level of interest in NASCAR. As Ive said, the sport is finally addressing its venue problem. The 2016 race from Homestead had 6.1 million viewers, the 2015 race had 7.643 million. And you hear more and more about this today. In response to its rapidly growing popularity nationwide, NASCAR moved away from the Southeast fans who brought the sport to the dance, and began holding races in places like Vegas, Chicago and Los Angeles. Meanwhile, NASCAR ratings . Jimmie Johnson was a hallmark of ruthless efficiency in his prime, winning seven titles and five in a row. Photo credit: brandonzeman on Visual Hunt / CC BY-SA Im not buying the its too safe bit as a cause for the decline of NASCAR. As a result, teams with more resourcessuch as Hendrick Motorsports and Roush Racingwon big for years. NASCARs initial playoff brainchild was hugely unpopular, and every griping fan in comment sections of blogs everywhere had the artificial points reset near the top of their list of complaints. Chase Elliott, like his 1988 champion father Bill, is from Dawsonville, Georgiathe Southeastand he has the lineage factor as the son of a well-liked champion. Auto Club Speedway's racetrack seems to be adored by every . Sundays race at Auto Club is also down from the second race of the 2021 season. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox doing the first half. This is convenient if the city where a follower lives in has a track, but for those that live a long distance from NASCAR venues, the cost to go to watch them is gradually becoming more expensive due to the continually rising prices of fuel. . Photo credit: PDA.PHOTO on Best Running / CC BY-ND Or NASCAR could pretty much keep things the way they are and hope to hold on to whoever watches through 2024, when the massive TV contract expires. 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