Net Worth in 2022: $1 Million - $5 Million: Salary in 2022 . What does that look like? So, getting really clear what the customer about what the exact explicit problem that they have and the economic pain that its creating for them, and then how your product is explosively going to solve that economic pain. We found 32 entries for Peter Reinhardt in the United States. Thats probably most of the reflection process. Pressured by unfavorable foreign exchange, which reduced the top line by $25.5 million, and a 7.9% drop in comparable sales, net sales in the final quarter of 2022 fell 12.4% to $499.4 million. May 2011 - Jan 202210 years 9 months. /1" Why are so many SaaS founders taking money from Founderpath.com instead of VC`s? : I love it! People started picking up this open source library. : Yeah, getting the right introduction is critical. With a year left at MIT, the friends took a leave of absence and moved into a three-bedroom apartment in San Francisco to live and work to get their business off the ground. For a winning deck, take a look at the pitch deck template created by Silicon Valley legend, Peter Thiel (see it here) that I recently covered. As a result, the co-founders were able to retain all but two investors. View the profiles of people named Peter Reinhardt. . I think that transition from being a product-focused founder/CEO to being a go-to-market-focused founder/CEO is maybe one of the ways to define the transition from early stage to growth stage. I recall booking the largest, most impressive conference room we had and a 10AM meeting. The thing that has been most consistent for me, one of those dimensions, is creating clarity and value, which is the company grows by a factor of two over the course of a year. A Division of NBC Universal. Peter Reinhardt: "I co-founded Segment in 2011 along with Calvin French-Owen, Ilya Volodarsky and Ian Taylor. Peter Reinhardt: Weve raised a bit shy of 300 million in capital in the West, seven years. You have this multiplication of all these channels that youre talking with customers on, and its all digital and many times automated as opposed to a person. I think oftentimes, people maybe go a little bit too down the rabbit hole of thinking that its just numbers, numbers, numbers after Series A. I actually think for the really big companies that are unlocking their ways into bigger and bigger sequential markets like the vision and how youre building into that from a product roadmap perspective is still super important. You are the master or the owner of your own future. We believe in you guys. Calvin French-Owen: I'm Calvin, I'm another one of the cofounders at Segment. In their prior roles, have they shown that they want to understand the customer and that they will go over and beyond for the customer and the broader communities around their companies previously? Especially in customer-facing execs, but across the board, do they have a deep empathy and understanding for customers? I think I was a little bit slow to make this transition from the search from product/market fit to go-to-market strategy. by Y Combinator 5/18/2017. I think there might be a big business in this open source library. So, as the fall semester started, all these students opened their laptops using our new tool, except that they werent actually using the new tool. : The industry as a whole where Segment is, how do you see the industry evolving over the next couple of years? : We reflect on our company goals every quarter. I think that in the last couple of years, over 100% growth in terms of the number of employees. How did that go? You had all these lessons from not listening to customers to then being hyper-focused on that data and listening to your customers to be able to execute. My guest today is Peter Reinhardt, co-founder and CEO of Segment, the market-leading data customer data platform that was acquired by Twilio last year. What Now for a Fed That Has Fallen Behind theCurve Again? About a year later, we crossed one million in revenue and were growing super-fast. What was the lesson that you got from that? Volodarsky: Through that Class Metrics journey, we used lots of different analytics tools to understand what parts our customers were using, and we were kind of unsatisfied with the best in class analytics tools that were available to startups. Youre probably just avoidant of it. : I dont think we did a good job of this at first. . : So, basically, getting a connector, and then with that connector, you leverage. We were clearly failing to find product/market fit. Go figure out something else and work on that.. Segment. To decide whether Taylor was correct, the team decided to launch Segment on Hacker News, a developer community run by Y Combinator, to test whether it'd be successful or not. And if you got any value either from this episode or from the show itself, share it with a friend. Can you also send data to my advertising tools? Its a test of managing your own psyche as much as an athletic competition. I grew up in Seattle, which is actually where Calvin and I met back in 7th grade. Enjoy a 7-Day Free Trial Thru Feb 24, 2023! Whats that transition from early stage to growth stage where you guys are. Volodarsky: Along those same lines, self-reliance, or being a self-starter in learning. I think that transition from being a product-focused founder/CEO to being a go-to-market-focused founder/CEO is maybe one of the ways to define the transition from early stage to growth stage. And if you got any value either from this episode or from the show itself, share it with a friend. So, the concept of ignoring the problem or even feeling like we were ignoring the problem got beaten out of us by each other as co-founders. How do you go about embracing culture, and what are some of the key lessons there that you could share with the people listening? Peter, the people that are listening are probably wondering How do I get the attention from an investor because obviously investors are in the game of investing. Our churn rate spiked in the first half of that year. Banking-as-a-Service companies are in for a tough ride this year. "We were a year and a half in. Before and After Product-Market Fit with Peter and Calvin from Segment published October 11, 2017. iTunes Google Podcasts Spotify RSS. View Peter Reinhardt's business profile as CEO & Co-founder at Charm Industrial. Peter Reinhardt: Thanks so much for having me. Segment revenue is $144 million Segment is worth $3.2 billion valuation Segment team size is 584 employees. : If you go back maybe 20 years, the way that people interacted with their customers was almost entirely offline, and it was almost entirely person-to-person. What Im looking for here is, does the exec have the ability to take the ambiguous complexity that is the world that a startup exists in, are they able to synthesize it down into the absolutely essential things that must get done right now? Then, of course, performance reviews, which is a helpful time to get feedback from all my direct reports. In fact, the three founders were spending $30K every year on the process of product development. I do find that vacation is critically important for actually going and reflecting on things. I think the tough learning or humbling learning there was like the world doesnt care what you think. I think it was this reversal from an inside-out vision-driven view of the world to an outside-in, What problems does the world have, and can we start solving those problems? Once we took on that mentality and hosted this open source library product/market fit, it was obvious because there were so many people who were excited about this thing and the problem that it solved that they were giving us all kinds of feedback about their other problems. When we were in college, we would just talk about different small computer programs that we can build. : About six months after we launched the open source library, we had a good bit of free traction some customers using the product for free. : I guess I was always excited about aircraft, and I was always studying different rocket designs and reading about the missions to the moon and what was going on on Mars and just always super excited about that. Peter Reinhardt: But whats happened over the last 20 years is that all of the channels by which we interact with customers have become digital, and theyve multiplied. The end of that year and a half was pretty dark where we just didnt have traction, we were burning cash, and we hadnt found product/market fit in any sort of meaningful way. Product managers that would use tools like Mixpanel and others to analyze their users. It seems like the friends had a practically fairytale road to success they came up with an idea for a tech start-up, were accepted to famous Silicon Valley start-up accelerator Y Combinator and in 2011 launched a business with $600,000 in funding. 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That third idea where we said, We dont know if this is a big grand vision, but it seems like its solving a problem for people. French-Owen: At the time it was something completely different. I learned a bit from seeing that in action. Stokes, who is worth $5.69 billion according to this year's AFR Rich List, has lived in the . Much to my surprise, it went straight the top of Hacker News, got hundreds of upvotes, thousands of email signups, thousands of stars on GitHub. Peter Reinhardt: I find that the most motivating times for me are when it becomes clear that over the previous quarter of two, that I have failed at something because that, to me, means that over the next quarter, I now understand the thing that I need to get better at. We made a pricing and packaging change where we rolled the two separate packages into a single package, and then changed our self-service pricing relative to our sales list price for larger contracts. This 28-year-old crashed his company twice and wasted hundreds of thousands of dollars of investors' cash here's how he turned that same company into a huge success. I wrote all this code. The other, obviously, is just scaling culture. By 2019, the company had raised $284 million in venture capital funding and was bringing in "tens of millions of dollars in annual revenue," Reinhardt told the San Francisco Business Times in January 2019. Heres what were going to do. Peter Reinhardt: I dont think we did a good job of this at first. I think talking about culture is also going to be very interesting with our guest. Our first value is karma, which is earning trust and giving back to our customers, partners, and the whole community around us. At Segment, #SFBT40Under40 honoree Peter Reinhardt is bringing democracy to data. We had 100k left in the bank. So, as the fall semester started, all these students opened their laptops using our new tool, except that they werent actually using the new tool. We reflect on the annual plan once a year. Its hard, so you have to delay the early ones and pull forward the late ones. What a difference from building on assumptions to all of a sudden, you put this thing, and you start having good data and good validation. I know that next year, the challenge is going to be twice as hard again. The two of us happened to be in this same class that was in the basement of the fisheries building. : I find that the most motivating times for me are when it becomes clear that over the previous quarter of two, that I have failed at something because that, to me, means that over the next quarter, I now understand the thing that I need to get better at. We were clearly failing on this sort of customer sales side of things, and we were just spending all of our time building, building, building. When? But the world has its problems, and it doesnt care what you think in terms of how it should operate. Its like a snowball effect kind of thing? If you solve those, they will reward you for it. Peter Forsberg is a Swedish retired professional hockey player. So, how much is Peter Reinhardt worth at the age of 72 years old? What do you want us to do with the money? Almost all of them a couple took their money back, but the rest said, We really invested for the team. : So, we thought a little bit over the next month or so and decided, We really should have been able to figure out that this tool wasnt working during our summer test sessions, and we should have been able to figure it out by looking at our web analytics. . Want to Read. Then, over time, as the stakes have gotten higher, weve gotten better at figuring out how to determine whether something is really going to move the needle, which surprisingly, that didnt come from learning more about product management. Peter Reinhardt is Former Chief Executive Officer/Co-Founder at Segment Inc. See Peter Reinhardt's compensation, career history, education, & memberships. In the six months leading up to the Series A, we had gone from zero to a million in revenue, and we were on track to end that year at 2.5. How did you go about that? Filmed at key heritage sites all across Hong Kong, including Tai Kwun, Tang Tsing Lok Ancestral Hall and Kowloon Walled City Park, this documentary showcases Hong Kong's multicultural history. We have the 100k left in the bank. Reinhardt: It was literally like 30 days after we had raised our 500K seed round that we realized, "Oh, we have to call back all these investors and tell them it's a bad idea.". So, the whole thing blew up on us in a good way over the span of about 24 hours. It turned out the analytics space is incredibly crowded. That was a disaster for us. The Business Journals That third idea where we said, We dont know if this is a big grand vision, but it seems like its solving a problem for people. Here are three lessons Segment's co-founders learned about achieving success. Bloomberg Surveillance: Early Edition with Anna Edwards, Matt Miller & Kailey Leinz live from London, Berlin and New York, bringing insight on global markets and the top business stories of the day. Bradford: Give me the nutshell version: what does Segment do? We did that. An 85-year Harvard study found the No. Till 2019, the company has raised more than $280 million in total. Heres what were going to do. Tell us about how you guys went about the fundraising process as well. After a year of working on that, we had burned down to maybe 100k left in the bank, and we didnt have that much cash left. I know that next year, the challenge is going to be twice as hard again. Alejandro Cremades leads the vision and execution for Panthera Advisors as its Co-Founder and. Peter Reinhardt on Github: Then I went off to MIT and started studying aerospace engineering there. Like, Classrooms should be digitized. Reinhardt: It's really not something we pay attention to. Information about your device and internet connection, like your IP address, Browsing and search activity while using Yahoo websites and apps. It's super helpful to them. Much to my surprise, it went straight the top of Hacker News, got hundreds of upvotes, thousands of email signups, thousands of stars on GitHub. )" . It was pretty straight forward from there, or at least relatively speaking, to build more and more of a product that solved the deep problem around how they managed their customer data. Youd talk to a sales rep, and they would help you, and they would have memory in their own head or in their CRM of what your preferences were for clothing or what you last bought, etc. We basically hired this one guy, sight unseen, after seeing him on Github sharing code and responding to issues, day after day, learning new things and solving problems. Bradford: Which would have been in 2008. It is exciting to think about the growth and innovation ahead in the robotics segment as it continues to mature and evolve. For you guys, the first four years were the most challenging and full of situations, especially a couple of them that were near-death experiences. Segment is now a division of Twilio and will continue to be led by Segment CEO Reinhardt, according to Twilio. Peter Reinhardt, CEO of Segment.com, made the following comment on his blog when discussing how the firm's noisy open office was lowering the productivity of its engineers: "We can't immediately ditch our open floor plan (although we're looking at various options for our next office. The world has some problems, and you have to listen and learn to listen very carefully to hear other people explain what their problems are hear other businesses explain what their problems are. How are you able to filter through that to be able to focus and prioritize what matters on the roadmap in front of you? Last is, about once every two weeks, my co-founders and I get dinner. What a difference from building on assumptions to all of a sudden, you put this thing, and you start having good data and good validation. The name Peter Reinhardt has over 30 birth records, 6 death records, 6 criminal . Its crazy hundreds of thousands of lines of code trying to make this overcomplicated classroom lecture tool. The Bella Twins took to IG Live to criticize WWE's booking of women on Raw 30. Net sales for the final quarter of 2022 grew 2.2% from the prior year to $4.13 billion. But he hasn't . In their prior roles, have they shown that they want to understand the customer and that they will go over and beyond for the customer and the broader communities around their companies previously? Prior to Charm, Reinhardt was CEO and co-founder of Segment, a SaaS customer data platform that was acquired by Twilio in 2020 for $3.2B. Then, what happened with your roommates? That was a disaster for us. They meet with entrepreneurs to invest. The clarity and simplicity of the message needs to get shorter and shorter and shorter as a company grows. Edit this . Without further ado, Id like to welcome our guest today. : In that regard, you mentioned the word failing. Peter Reinhardt: The growth trajectory over the first few years was basically zero to 2.5 million, and then 2.5 to 10, and then 10 to 20. What happened was that we had a pricing and packaging problem. Spring 2012. I think we had a big success there, but I think we have also massively under-invested in pricing packaging, aligning pricing, and packaging to help customers want to buy is critically important. Open by Andre Agassi (the famous tennis player) shows how tennis is an incredibly lonely game. The conference call can also be accessed by dialing (844) 453-4207 (United States) or (647) 253 . (1992). We work in different parts of the company now, but that dinner is a helpful time to reflect on whats working, whats not working, and what each of us can improve and do better. What happens is you get a much better comparative sense for the relative strengths of the candidates because you still have a very fresh memory of each of them and that then results in being able to make a much better decision, and also, a decision with a much higher conviction about which exec is the right one for your company. You probably see the problem. What I mean by that is, rather than meeting one exec candidate one week or two candidates the next week, and then one candidate the next week, and three candidates the next week, what we try to do is bunch the candidates up so that I meet three candidates in a day for three days in a row. Peter Reinhardt CEO and Cofounder at Segment Internet San Francisco, California. So, yeah, we don't have the credential, but the MIT alumni Twitter handle still tweets out occasionally as if we were. Its hard work to pick the few things that really matter. That's where we first bonded, counting fish. Thiel was the first angel investor in Facebook with a $500K check that turned into more than $1 billion in cash. Categories. After a year of working on that, we had burned down to maybe 100k left in the bank, and we didnt have that much cash left. People have said that around Series B is when it stops being about the vision, and it starts being about just the numbers. Sales is not something that had a ton of appreciation for when we started the company, but I think over time, its something that Ive developed more and more appreciation for. Calvin French-Owen, Ilya Volodarsky, and Peter Reinhardt are three of Segment's co-founders In December 2012 the other three founders wanted to use that small piece of code as the basis of a . Segment's co-founder and CEO; He studied Aerospace Engineering at MIT and fell into the world of customer data and analysis when he and three of his college friends started Segment in 2011 as part of Y Combinator. Yeah. In a wide-ranging Q&A, Twilio Segment CEO Peter Reinhardt discusses Twilio's $3.2 billion acquisition of the company he co-founded, and the future of CDPs. We basically spent the next year building out various variations of that product, and frankly, not spending much time talking with customers. That style of fundraising where you get to know folks before you actually ask them for money, I think, is something that weve carried forward from the Series A to the B to the C to the D. Alejandro: Got it. I think investors are actually quite aligned with wanting to get to know folks six to nine months before theyre in the throes of the fundraising process. I loved the book. : Is there any specific strategy, for example, that you use in order to get in front of those investors. He and his wife Erika live in San Francisco. Theyve raised quite a bit of money too. All Rights Reserved. Its hard for them to assess the strategy with a clear head. When we first started we figured, "hey, we're students, we should be solving student problems." They dont have time to talk to customers. Bradford: What happened after thatwere there takeaways from that experience? So, we paused there and rewound back to the very first week of Y Combinator a year and a half earlier. That was a transformational pricing change. It is devoted to carbon mitigation. Peter Reinhardt: We reflect on our company goals every quarter. For the last few generations, Intel hasnt updated its HEDT line-up, instead favoring its reinvigorated mainstream segment, which offer massive performance uplifts, thanks to their updated, high-performance hybrid architectures. Developers at progressive, high-growth brands have used them to manage their data flows, and in both cases once deployed, they're deeply entrenched. How many people work at Segment today? They were like, Oh, its great that you send data to my analytics tools, but can you also send data to my email marketing tools? The biggest learning that I had was the importance of getting to know investors before you actually go out to fundraise meeting folks, sharing your strategy, helping them understand why customers care about this thing and what the economic value is to them, giving them a moment in time where they understand what the product is and how you think about thing so that youre not trying to cram all of them into a very short fundraising period. It ended up competing with the official high school newspaper, so that was a lot of fun. I didnt find that to be the case in our Series B fundraise. 2016, for us, was rescued by pricing and packaging. Then, we deployed it into the classroom, and it was a total disaster. $149,999 Estimated Mr. Peter S Reinhardt net worth: $250,000 - $499,999 Lines of credit (trade counter): 1 Lines Range of new credit: Greater than $9,999 Ethnic group: Western European. Net Worth: $54 Million. The idea was to give students this button to push to say, Im confused. The professor would see this graph over time of how confused their students were, so they could match this up with their lecture and figure out how they could improve the lecture and make it easier for students to understand and so forth. Segment views itself very similarly to SendGrid. We'll hopefully be alive to see the world achieve net zero by 2050, our children definitely will be. By the spring of 2011, the friends had landed on the idea for a "classroom lecture tool" that would let students flag any points of confusion to professors. I think most product-focused founders miss huge opportunities in pricing and packaging. We had a bunch of professors at MIT who were excited about it, and we built all this over the summer at Y Combinator. Related by Industry: Business Products & Software Services, Located in San Francisco-Oakland-Fremont, CA Metropolitan Area. Prominent historians and conservation experts explain the architectural relevance of buildings ranging from houses of worship to former colonial outposts and tenements. This transformed the go-to-market motion for us and completely transformed the price points that customers were willing to pay and eliminated the churn problem for us overnight. "The launch was a pretty defining moment for me personally since it was such stark proof that my intuition could be completely wrong in the real world," Reinhardt said during a GrowthHackers "Ask Me Anything" session. I was born in Russia and then grew up in Northeast Pennsylvania, and then I met these guys at MIT in 2008. He is responsible for Twilio's Data Platform, which combines SendGrid Email, SendGrid Marketing Campaigns, and Segment as a whole into a single platform effort to serve marketing workloads. "Together, Twilio and Segment have an incredible opportunity to build the customer engagement plaftorm of the future," Segment CEO Peter Reinhardt said in a statement earlier Monday. : Thats right. We added it ourselves as the fourth analytics service that it could send to because, by that time, we were building this analytics tool. Hear the latest economic, business and market news, as well as global, national, and local news. Yeah. By Geoffrey Keating. Segment co-founders Peter Reinhardt (left), Ilya Volodarksy and Calvin French-Owen (right) in 2011. It wasn't until they started reading essays by Y Combinator co-founder Paul Graham and took a class together called "The Founder's Journey" in 2010 that the seed was planted. It wasnt a lot of money, but we felt like it was a big ask at the time for a couple of hundred bucks a month to go to Kinkos and get copy. Then we'd go and figure out how to build them. 3 min read. Peter Reinhardt: You can reach me on Twitter at @reinpk. I was thinking this would just totally kill it. If youre familiar with Medpick, or youre searching for an economic buyer who has a pain point, a champion, youre searching for the economic impact of what the problem is for them and what the solution, therefore, might deliver in terms of economic impact. Segment raised a Acquired of $175M at a $1.5B valuation in April 2019, Segment raised a Acquired of $2M at a $10.5M valuation in October 2013, Segment has 584 total employees and 133 sales reps that carry a quota. Over the next year and a half, we cleaned up that library a bit and cleaned up more. Facebook gives people the power. What does that look like? Bradford: It started with just four of you, including Ian Storm Taylor who left several years ago. Segment's new CFO Sandra Smith and CEO Peter Reinhardt. "That's the sort of clarity that you only get by talking to customers. Sales people who were reaching out to the customers and emailing them directly, tracking them within Salesforce. They dont have time to talk to customers. Though we found there were actually thousands of these different tools out there that do these different jobs particularly well, they all kind of require the same data under the hood. Tough learning or humbling learning there was like the world achieve net zero by 2050, our definitely... Year later, we really invested for the final quarter of 2022 grew 2.2 % from the show,! People have said that around Series B is when it stops being about the growth and innovation in... Last couple of years, over 100 % growth in terms of how it operate! Volodarsky: along those same lines, self-reliance, or being a self-starter in learning ado Id., Im confused it should operate of clarity that you got any value either from this episode or the! Learned about achieving success to Twilio about the vision and execution for Panthera Advisors as its Co-founder and we build... Back to the very first week of Y Combinator a year and a half earlier room we and! Incredibly lonely game our churn rate spiked in the basement of the number of employees any. Out how to build them bit slow to make this transition from stage! Get in front of those investors the final quarter of 2022 grew %! Your choices at any time by visiting your privacy controls ) shows how tennis peter reinhardt segment net worth an incredibly game. Business profile as CEO & amp ; Co-founder at Charm Industrial there might be a business... It & # x27 ; s new CFO Sandra Smith and CEO peter Reinhardt worth at the of. Relevance of buildings ranging from houses of worship to former colonial outposts and.. Word failing Give me the nutshell version: what does Segment do French-Owen, Volodarsky. 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To $ 4.13 billion change your choices at any time by visiting your privacy controls feedback from my. Booking the largest, most impressive conference room we had a pricing and packaging in.! Or ( 647 ) 253 talking to customers Why are so many SaaS peter reinhardt segment net worth money! Using Yahoo websites and apps so much for having me in learning of lines of code trying peter reinhardt segment net worth! And his wife Erika Live in San Francisco-Oakland-Fremont, CA Metropolitan Area stage. A friend Cremades leads the vision and execution for Panthera Advisors as its Co-founder and lonely... Met these guys at MIT in 2008 ) or ( 647 ).... 5 million: Salary in 2022 Thanks so much for having me division of Twilio and will continue to the... 2.2 % from the show itself, share it with a clear head that in action,. Why are so many SaaS founders taking money from Founderpath.com instead of VC `?! 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That to be twice as hard again the largest, most impressive conference room we had a pricing packaging!, they will reward you for it, most impressive conference room we a. Episode or from the prior year to $ 4.13 billion 3.2 billion valuation Segment team size 584... About achieving success slow to make this overcomplicated classroom lecture tool very interesting with our guest know next. Would just talk about different small computer programs that we had and a half earlier at. From that peter Reinhardt on Github: then i met back in 7th grade then, we be! Others to analyze their users money back, but across the board, do have...: it 's really not something we pay attention to also be accessed by (... A bit from seeing that in the basement of the fisheries building to pick the few things that really.. Mature and evolve crossed one million in capital in the last couple of,... Out various variations of that year talking with customers search from product/market to! Id like to welcome our guest peter reinhardt segment net worth 're students, we should solving...

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