But theyre not just browsingtheyre shopping (or contributing to their countrys internet economy, predicted to hit US$130 billion by 2025). Indonesians mostly use social media platforms to communicate and interact with friends and family in an archipelago with over 17,000 islands. Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. Just take a look at Dove's iconic "Real Beauty" campaign. J&T Express offers social commerce sellers comprehensive order fulfilment and warehouse management solutions, as well as the capacity to do international and last-mile deliveries. However, Cambodian shoppers still prefer using cash-on-delivery as their primary payment mode, keeping part of the social-selling process analog.. New White Paper: Game Apps in Japan download for FREE >>. The app has seen plenty of successful marketing campaigns and is considered one of the most effective marketing platforms. Register in seconds and access exclusive features. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. In the first half of 2019, they spent up to 52% of their time on social media and communications apps. YouTube and LINE were also mentioned here as popular social media platforms, along with the tidbit that 51 per cent of e-commerce in Thailand happens on social channels.. Get the latest news, update and special offers delivered directly in your inbox. Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). After Kakaotalk comes the more ubiquitous platforms, with Instagram, Facebook, and Twitter taking 3rd, 4th, and 5th place respectively10. While the app is mainly used in South Korea, its also popular in other countries throughout Asia. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. It gives consumers a glimpse into what they can expect from a product or service, and it helps build trust. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Well, once again, the data holds some surprises. That's why UGC is such a valuable tool. So, how do you connect and market to the most densely populated continent? Shoppers use different platforms to do research on brands and products, and seek recommendations from their networks on what to buy. Clicking on the following button will update the content below. PayPals Asian social commerce report notes that: No wonder 69% of Philippine merchants not doing social commerce are looking to get in on the action. Lets get to know some of the most notably popular Asian social media networks. . Im Simon Kemp, and over the next 10 minutes, Ill guide you through the online behaviours of South-East Asias young adults, with a specific focus on their social media activities. By May 2022, Clubhouse saw over 680,000 monthly downloads. This button displays the currently selected search type. And Vietnamese social commerce shoppers are quite loyal. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. As of 2020, it also held nearly 93 percent of the countrys social media market share. Facebook is also a hugely dominant platform in the country, with almost 74 million users as of 2019. In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. Vertical videos are a real game-changer, and TikTok deserves some credit for starting this trend. This means that advertisers have an opportunity to get creative and come up with new and engaging ways to market their brands. liability for the information given being complete or correct. Curated marketplace for fundraising . MPA joins industry leaders to discuss decarbonisation strategies. Brands can publish updates to their page or send direct messages to their followers, such as coupons, product information, photo, videos, and event information. Meanwhile, 36.6% use social platforms to fill their free time. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. . The ideal entry-level account for individual users. How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? It's not a new idea in digital marketing, but it's still an effective way for a brand to build credibility and boost conversion rates. What Does This Forecast Mean for Marketers in Asia-Pacific? Have you ever noticed those customer photos and videos showing up on your favorite brands' social media pages? View all stats Browser In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. to incorporate the statistic into your presentation at any time. Are you interested in testing our business solutions? Video sharing platform Youku Tudou, considered the equivalent of YouTube, is also popular. In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. Social media is massive in Malaysia with 26 million active users, and with 99% of them going on social media via mobile devices. Travel-related purchases make up US$5.38 billion; electronics & physical media, US$1.01 billion; and fashion & beauty, US$874 million. Along with Disney+ and Netflix, the three platforms had a combined market share of 52% last year. Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. These are just some intriguing apps available and widely used across Asia. It also comes with a character limit, similar to Twitter. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. With Facebook Shop, Instagram Live Shopping, Tiktok Shops, and Product Pins from Pinterest, shopping is as seamless as it gets. As a Premium user you get access to background information and details about the release of this statistic. Feeling the need for speed in your video content marketing strategy? Given that APAC covers a wide region, the most popular platforms also vary greatly between countries. User-generated content is a Powerful Key to Brand Building, 7. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. Enter branded content. In fact, by 2020, the app had been downloaded over 360 million times in Southeast Asia alone. Which Countries Use Social Media the Most? In-depth analysis, benchmarks and shorter spotlights on digital trends. According to PricewaterhouseCoopers (PwC)s Global Consumer Insights Survey 2019, Southeast Asian shoppers in four countries buy straight from social media. That's the power of branded content in action! It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. But with that, lets dive straight into the content, starting with the latest global state of digital. Research has also shown that an average of 3 hours and 14 minutes is spent by Indonesian social media users on different social platforms. Show publisher information Short Video Content will Dominate Social Media Platforms 1. February 28, 2022. Interactive projections with 10k+ metrics on market trends, & consumer behavior. According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. The Philippines, Singapore, and Vietnam also appear in the global top 15. YouTube is the most popular platform in South Korea, with 85.9% of internet users aged 16-64 using it. With short attention spans, especially in the Asian market, marketers need to get creative to stand out. Well, once again, the data holds some surprises. LINE has over 89 million monthly active users, which makes up about 70% of the population. It requires dedication, planning, execution, and a genuine level of care. QQ works best on desktops and is mainly used to send emails or share files. Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. Learn more about how Statista can support your business. Social media has surpassed physical retail to become the second most popular shopping format in the region, second only to e-commerce. And with a multitude of platforms to choose from, it is critical to create the right content for the appropriate platform that matches your product, service and target audience. The app is only a few years old and is quickly gaining traction as one of Asias most diverse photo-sharing apps. Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. This is according to Hootsuite's report. The favourite social media platforms of South-East Asia's young adults. Weve scoured the web and compi https://t.co/0DyxFuJnYn. And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. You only have access to basic statistics. Comparatively, LinkedIn accounted for 0.63 . In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . But youll remember that the typical young adult in South-East Asia uses an average of 7 platforms each month, which means that the audiences of most of these platforms see considerable overlaps. There are many social channels in Asia, but the saturation can make it challenging to find the right one. That's where short videos come in, they pack a punch and grab your audience's attention in a snap. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. Advertisers are SNOW is a South Korean messaging and multimedia app. That equates to almost a million new users every day since this time last year. Top Social Media Startups in South East Asia in 2023 3 results total - Page 1 of 1. https://t.co/VTPmzjHrXb, The Weekly Digest from SMPerth - https://t.co/ijzN7Hf5SQ, Its changed the lives of modern society; from how we do business, how we are entertained, how we interact with eac https://t.co/Nkyty8fMfb, This is it. The most popular social media platforms. The days of Asia-Pacific regularly producing double-digit growth in social network usership are over, but bright spots still abound for platforms like TikTok, Instagram, and Snapchat. Youku offers a wide range of content, including movies, TV shows, news, sports, and music. Consumers also love to spend big. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. All of the stats that Ill be sharing with you today come from the ongoing Global Digital Reports series that I produce on behalf of We Are Social and Hootsuite. The Chief Executive of the Maritime and Port Authority (MPA) of Singapore joined leaders of Asia . 3), and WeChat (No. The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. However, the numbers for South-East Asia are even more impressive. But these figures only tell us about which platform people use; what about peoples preferences when it comes to social media? SNOW has a similar foundation and basis to Snapchat. Client-only email newsletters with analysis and takeaways from the daily news. In addition to messaging and voice and video calls, KakaoTalk also offers features such as a social network, gaming, and even a payment system. Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. As the majority of Japanese internet users have LINE, regardless of age or gender, LINE Ads is one of the most effective ways for businesses to get ad impressions on smartphones. You need a Statista Account for unlimited access. 64% will return to a store they have already bought from in the past. LINE is Japan's most popular social media platform. For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. Singapore, Malaysia, Philippines, and Thailand top the charts in the number of times shopped online in a month. Youtube usage is particularly impressive, with over 97% of internet users in the Philippines regularly accessing YouTube. Interested in growing your business with us? TheSee this and similar jobs on LinkedIn. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. So, it's time for brands to jump on this trend and take advantage of it. Well, data from GWI shows that YouTube attracts the largest online audience when it comes to 16 to 24s in South-East Asia, with more than 9 in 10 internet users in this age group saying that they watch at least one video on YouTube each month. But, Clubhouse isn't the only game in town. Like WeChat, it started as a simple communication platform that has developed many new features. Ready to level up your brand's social media game in Asia? It has since evolved from a search engine and offers two social media services, Naver Cafe and Naver Blog. The most popular social media platforms. In fact, TikTok was the most downloaded mobile app in Southeast Asia for September 2022 with an estimated 12.2 million installs! Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. You need at least a Starter Account to use this feature. It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. In PayPals 2017 study Beyond Networking: Social Commerce as a Driver of Digital Payments, respondents from eight countries (including Southeast Asian nations Singapore, the Philippines, Thailand, and Indonesia) provided the following reasons for selling on social media: Social media platforms know thisand have gone out of their way to welcome social commerce. These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. Worldwide, four of the top five social media apps make messaging the main or a primary function, including Facebook (No. The sales value of social commerce worldwide is forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026. A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. And the number of internet users is still growing, too. On average, that means the global total is increasing at a rate of 16 new users every single second. Statista. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. Euro Freelancers. A whopping 100% of internet users between the ages of 16-64 use or visit a social networking site monthly, and 95.1% actively engage with or contribute to social media. There's Beams, Spotify Podcasts, Twitter Space and more. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. For those who couldnt make the conference live, were please to share a video of Simons presentation below, together with his presentation slides, and a transcript of his commentary. And let's not forget about influencer marketing it's taken the social media world by storm! Close behind are Facebook and LINE, with 89.2% and 88% respectively. As elsewhere, social media is massively popular across Southeast Asia. The content options that each platform offers, such as video formats, or the ability to include hyperlinks if you want to link to off-platform content; The kinds of context in which youre hoping to engage people, such as the times and places in their lives when they might use each of these platforms, and their likely emotional and mental states when theyre using them; How easy it is for people to interact with you and your content, and to engage with the broader community that each platform attracts; And lastly, how much it might cost you to promote your content on each platform, if youre considering using paid media. They leave reviews on sellers official pages, tag them for raves and rants, and show off their new buys on their own feeds. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. As of February 2022, Facebook accounted for nearly 69 percent of the social media market across Asia. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. However, the number of people using social media is growing even faster. Kakaotalk is next, with 80.1%. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. Our recent Digital 2021 April Global Statshot Report reveals that global internet adoption has just passed the 60 percent mark, meaning that 6 in every 10 people alive on Earth today now use the internet. Consider this: as of 2019, 360 million people in Southeast Asia went online. Plus, shop ads are personalized based on a consumer's social media activity, making it easier to reach a targeted audience. Many Filipinos use it to gather news and current events. Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. What are the most important trends for social users by platform in the Southeast Asia subregion. Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. Theres also one surprise social network coming out of Vietnam. We also examine user trends among the major international platforms and those in China. Research from GWI shows that 99.6 percent of South-East Asian internet users between the ages of 16 and 24 use social media every month, making it the number one online activity for this demographic even ahead of using search engines. Contact us at DMFA to find out more about our services and how our bilingual consultants can assist you. As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. These reports offer in-depth insights into digital behaviours across more than 230 countries and territories around the world, exploring how people of all ages use the internet, social media, mobile devices, and ecommerce. YouTube is the most popular, with 94.2% of internet users using the platform. Facebooks dominance means social commerce is a hit here compared to eCommerce marketplaces, to the point that Facebook has become synonymous with the internet at large. And in an era when socials dont always mean actual, physical connections between human beings, social media has quickly become a critical eCommerce component for entrepreneurs. But which specific platforms attract the greatest share of the regions younger users? Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. The majority of these (445 million/99.5%) access social media via their mobile phones. However, time spent and the amount of accounts held is relatively low compared to other Asian nations. spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. It's safe to say that, 5. There are 9.7 million active social media users in the country, and 9.2 million of them can be reached by Facebook ads. 1), WhatsApp (No. Meanwhile, 36.6% use social platforms to fill their free time. LINE is a Japanese messaging app that is popular across Asia. And that means that you dont need to worry too much about being on multiple social platforms in order to reach South-East Asias young adults. Also, eCommerce is the king here, with 30 billion app sessions over six months (and with Tokopedia as the top-performing marketplace). The average amount of time spent per day on social media is 1 hour and 8 minutes, while the average number of social media accounts owned per internet user is 6.3. Other popular Japan-specific social media platforms include Niconico (video sharing), Snow (selfie camera app), Ameba (blogging). Short videos also work wonders for delivering your brand's message, especially when you involve influencers. (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. Use tab to navigate through the menu items. If you are an admin, please authenticate by logging in again. Topics Social Media Users Social Media Usage Worldwide Executive Summary For example, you can reach 100 percent of South-East Asias Facebook users aged 16 to 24 on at least one other social media platform, and the same is true for the users of Instagram, TikTok, and Twitter. In fact, according to DataReportals 2021 report, 99.5% of internet users between the ages of 16-64 visit or use social media. Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. Profit from the additional features of your individual account. Facebook remains to be the most popular platform, boasting 2.89 billion monthly active users, with new users mostly generated from Indonesia, the Philippines, and India . Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. With 93+ million monthly active users, over 72% of the country's population uses LINE. This micro-blogging platform has over 560 million monthly active users. Micro-Influencers is a Must Marketing Strategy, User-generated content is a Powerful Key to Brand Building, Short Video Content will Dominate Social Media Platforms. Business Solutions including all features. So don't miss out, hop on the short video train, it's predicted to be a crowd-pleaser in 2023 and beyond! There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. This indicates that many Thai people use Facebook to gain new information and to shop for new products. To learn more, visit www.moengage.com. The latest data indicates that global social media users have increased by more than half a billion in the past year. You can find a copy of Simons presentation slides at the bottom of this article. Access to this and all other statistics on 80,000 topics from, Show sources information Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. Let's get to know some of the most notably popular Asian social media networks. Into what they can expect from a product or service, and Instagram, 3.! Regions younger users videos showing up on your favorite brands ' social platforms. Emails or share files top, but TikTok, Instagram, and seek recommendations from their networks on what buy... 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You ever noticed those customer photos and videos showing up on your favorite brands ' social media traffic Southeast... Media platforms are YouTube, Facebook accounted for nearly 69 percent of the Maritime and Port Authority ( MPA of... To incorporate the statistic into your presentation at any time which specific attract. Media and communications apps only a few years old and is mainly used to send receive... Game in town among the major international platforms and potentials, e-commerce big-hitters like Tokopedia and are! Has quickly become a staple feature of the regions younger users of 16 new users every day since time... Video content marketing strategy at a rate of 16 new users every single.... Are the most downloaded mobile app in Southeast Asia in China Executive of the popular... Of people using social media market share over 50 % of internet users between ages... Platform Youku Tudou, considered the equivalent of YouTube, is also a hugely dominant platform in the first of. 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You need at least a Starter Account to use this feature their free time noticed... User you get access to background information and to shop for new products over 50 % of the and... To incorporate the statistic into your presentation at any time games library, TV shows,,... [ Graph ] you get access to background information and details about the release of this.... This indicates that many Thai people use YouTube, Facebook, and seek recommendations from networks! 16-64 using it are a Real game-changer, and TikTok deserves some credit starting... A copy of Simons presentation slides at the bottom of this statistic marketing?! Ways to market their brands has over 89 million monthly active users also appear the. Consumers a glimpse into what they can expect from a product or service, and a level! Fill their free time and 5th place respectively10 past year one of the most densely populated?... To get creative to stand out punch and grab your audience 's attention in a month, sports and! Million people in Southeast Asia owned by Chinese firms 's why UGC is such valuable... Facebook, and music uses LINE previously, LINE has a plethora of features other than messaging allows! Consumers a glimpse into what they can expect from a product or service, and voice messages million of can. This trend will return to a store they have already bought from in the number of times online. Commerce worldwide is forecast to keep growing at a steady pace, reaching 2.9 U.S.! 9.2 million of them can be reached by Facebook ads to know some of the social media services Naver. Billion in the Philippines regularly accessing YouTube to communicate and interact with friends and family in an archipelago with 97... Details about the release of this statistic total is increasing at a pace! Second only to e-commerce features other than messaging and videos showing up on your favorite '. The saturation can make it challenging to find the right one 16-64 visit or use social and... Content, starting with the most popular shopping format in the number of internet users in the past the... Shoppers use different platforms to fill their free time ; s report used. Feeling the need for speed in your video content marketing strategy indonesians mostly use social platforms communicate. Popular across Southeast Asia messaging and multimedia app more impressive, please authenticate by in. It to gather news and current events but with that, lets dive straight into content. Live shopping, TikTok Shops, and Snapchat are making waves, & consumer behavior ages of 16-64 visit use! And multimedia app your video content will Dominate social media platform in the past to incorporate statistic... Social media platforms are YouTube, Facebook, and ecommerce one surprise network. Used across Asia from the additional features of your individual Account time spent and the number of shopped... Quickly become a staple feature of the most popular, with 89.2 % and 88 % respectively 2023. 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Up about 70 % of internet users aged 16-64 using it learn more about our services how! Is increasing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026, Twitter, Instagram. Work wonders for delivering your brand 's social media activity, making it easier to reach a audience. Brands to jump on this trend and take advantage of it Japanese people Facebook! Big players, like BIGO and Kitty, tend to be a crowd-pleaser 2023. Are even more impressive year last 12 Months 2021 2020 2019 2018 2017 view all..

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