Reservations can be made using the Programmatic I/O Reservation Site or by calling the phone numbers below. Catch up with fellow attendees over some refreshments and have another opportunity to meet with our Live Exchange partners. Industry Preview is an intimate and exclusive, one-day conference for senior executives in the data-driven digital media and marketing technology ecosystem focused on what to expect in the coming year. Fundamental changes of how we interact with commerce, the brands we use, and how we acquire those products, are occurring every day and no one can predict where the end-state will be.". Media organizations have undergone a tremendous amount of transformation while still striving to drive readership and subscription growth. The AdExchanger team will curate a program of thought leaders and trendsetters who see beyond the obvious. The award program, which recognizes and celebrates excellence in digital marketing . In this presentation, Rajamannar delves into his views on todays Quantum Marketing landscape and how he devises strategy as CM&CO of Mastercard. Digitas/ DD One power of one solution from Publicis, Pernod Ricard x 360i: Blame it on my Juice, BP Corporate: We See Possibilities Everywhere, Havas Media and PUMA: NYC Flagship Grand Store Opening, Programmatic Digital Out-of-Home was the Winning Ticket for California Lottery, Tiger Pistol Enables Local Social Media Activation at Global Scale for Fortune 500 Beverage Company, January Digital Increases Store Visits by 3x and Scale Overall Revenue +40%, iHeart AdBuilder Self Serve Radio Advertising for Small Business Powered by Jelli, the Only Programmatic Solution for Radio, Propel and Pandora design a multi-dimensional audio experience, Adam Benaroya - HPE's digital transformation, Driving enterprise level growth for Tyson Foods through paid media- Clare Liston, Programmatic pioneer Nicolle Pangis is reinventing TV (and everyone wins), How Jeremy Helfand is Re-defining TV Advertising, Scott Rosenberg, General Manager of Rokus Industry-Leading OTT Advertising Platform, Scott Rosenberg, Senior Vice President and General Manager of Platform Business Roku, Adtech Privacy Champion Oversees Growth of LiveRamp to $1B in Returns, Providing New AdTech Software Solutions, Anda Gansca, Empowering Brands to Become Better Storytellers Through Data as CEO of Knotch, From Chief of Staff to SVP, Strategy and Corporate Development: Lauren Wetzels pivotal role at Xandr, Jason Manningham: Innovation Pioneer Creating an Identity Layer for TV, From adtech neophyte to category leader; Marty Kratky-Katz leads Blockthrough to underdog success story. This panel -- which includes both newbies and a veteran to the public markets will weigh in on the IPO trend and what it means for their individual companies as well as ad techs broader future. Come for insightful presentations, informative panels, in-depth workshops and invaluable networking with PROGRAMMATIC LEADERS. The Power of the Hashed Email: Mano Pillai, Chief Product Officer, LiveIntent on the Future of Privacy, Targeted to Your Wrist: Smart-Watch Advertising, Best Practices for Ensuring High-Quality Inventory & Ads, The Neglected Demographic: Multicultural Ad Spend. The AIQ CX Hub flexibly integrates with any data source or channel, and gives organizations the freedom to purchase a CDP from AIQ or use their own in-house solution. NEW YORK, Sept. 27, 2022 (GLOBE NEWSWIRE) -- AdExchanger announced this week the finalists for the 2022 AdExchanger Awards. In this presentation and Q&A, Jessica shares the brands new playbook, which emphasizes autonomy for each of the brands, and how this approach will make the brands more nimble turning a time of immense change. Loews Coronado Island | Coronado Island, CA, The Roosevelt New Orleans | New Orleans, LA. Like this article? Catalina, a leader in shopper intelligence, and Cadent, the largest independent platform for advanced TV advertising, have jointly been recognized for their work with shared client Applegate as the winner of the 2022 AdExchanger Awards "Best Data-Driven TV Campaign.". Heres a sample of the top mind issues that attendees will get the latest insights on: Congratulations to the 2022 AdExchanger Award winners and finalists. Facebook Should you have any questions about the categories, rules, or gala for the AdExchanger Awards, please contact: Best Programmatic Consulting Or Advisory Firm, Best Programmatic-Capabilities By An Agency, ALSAC/St. Women whove successfully altered the course of their brands or the industry for the better. By PR Newswire On Nov 1, 2022. The companys vision centers on using the latest machine and deep learning technology to deliver brands a custom algorithm capable of trading and optimizing independently. Editors whose content from the brand perspective has increased or driven brand engagement. "Facebook acts like a small child who falls in love with a new Lego set but then grows bored. Facebook, now Meta, is rarely out of the headlines. Award winners will be announced live during an awards gala in New York on October 17. Our Customer Experience Hub empowers everyone to be a CX champion by giving business teams the freedom to explore and action on customer data while helping technical teams extend and enhance existing technology investments to manage data governance, costs and performance. Adapex, the award-winning AdOps and adtech provider for publishers, is a finalist for a 2022 AdExchanger Award celebrating excellence in digital advertising and marketing. Learn more at actioniq.com. | Privacy Policy | Diversity Inclusion & Equity, The best way to conquer fear is to embrace it! The partnership function relies on cross-team collaboration, and it's been so inspiring to work with not only my team but other creative and passionate department heads at Blockthrough. If you like zingers, you'll like this fast-paced fireside with Ovide, in which she'll share her sharp-witted views on Facebook's follies, the Metaverse and why, despite Facebook's name change to Meta, she's sticking with "Facebook.". I am honored to be standing in front of this group of women tonight. The 2021 AdExchanger Awards ORDER HEre 2022 Access Intelligence, LLC Privacy Policy 2021 WINNERS ANNOUNCED! He oversees relationships for monetization, ad tech, creative solutions and marketing services. Using AI To Generate Contextual Programmatic Ads, Tech & Talent: How MediaMaths Professional Services Team Helps Clients Drive Outstanding Outcomes, How Movable Ink Helped Lenovo Lift Revenue by 26% and Cut Their Production Time in Half, Publisher relationship helps Sovrn level-up, Experian partners with TV Providers, Agencies and Advertisers to coordinate impactful Advanced TV campaigns, The Trade Desk Driven to Provide Superior Customer Service, Permutive and FT: excelling in a world without third-party cookies, KERV Interactives Patented Video Intelligence Platform, Amperity Customer Data Management Platform: Customer Data for the Customer-Centric Brand, Velocidi, Enabling a First-Party Data Economy, Transforming the Sleeping Giant of Linear TV for the Future with Data, The Pioneer of Programmatic is Cleaning Up the Ad Tech Ecosystem Once and for All, Verizon Media DSP - Driving Connections That Matter, Vistar Media, a Key Enabler of DOOH Industrys Massive Growth, Xaxis Copilot Empowers Brands to Achieve Business Goals Through Programmatic Advertising, Publica - The advanced programmatic platform for Connected TV, Wurl: First Year as a Streaming and Advertising Service Company Exceeded Expectations, ID5 - an identity solution for a cookie-less world, Blockthrough's Adblock Monetization Platform, Measured: Incrementality Measurement Reveals the Truth, Project Gaudi - AI driven creative insight, Making Brand Advertising More Effective Online | Measurement Everywhere, LoopMe, Best Measurement or Analytics Capability, FlowIQ: The Next-Generation of Direct-Sold Campaign Management, ProgrammaticIQ: Best-in-Class Advertising Reporting & Analytics, Adzerk's APIs help Fortune 500 brands & tech unicorns build their own Walled Garden ad platforms, Nativo Accelerates the Open Web with Nativo Edge. THE 2022 ADEXCHANGER AWARDS WINNERS UNVEILED! Or, in the words of futurist and author Douglass Rushkoff, so long as we join Team Human. What does that mean? She previously served as Chief Commercial Officer of Nielsen Global Media, where she spent over 15 years in a variety of roles leading initiatives that allowed the 90+-year-old company to adapt and prevail in a time of change. Cognitivs product suite, aiming to create more impactful and cost effective campaigns at scale, include Cognitiv Performance, Cognitiv Incrementality, and Cognitiv Curation. DENVER (October 20, 2022) Adtaxi, one of the nation's fastest-growing digital marketing agencies, is thrilled to again be recognized at the AdExchanger Awards, this year as a 2022 finalist receiving an honorable mention in the Best Use of Data category. What news they read. AIQ was recognized in the Best Data Strategy by a Marketer category for helping News Corp deliver personalized CX across all its media brands as it switched from advertising to subscription business model. The program, which aims to celebrate excellence in digital advertising and marketing, selected Adapex's m4 technology suite as a contender for this year's award in the "Best Seller-Focused Technology" category. Groups of 3 or more will receive 10% off the total registration fee. Women whove launched or rebuilt brands companies and continue to work tirelessly towards their success. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Broadcasters and advertisers are more open than ever to alternative currencies that they believe value their audiences and their content more fairly. NEW YORK, Oct. 19, 2022 (GLOBE NEWSWIRE) -- AdExchanger has named Aperture, the intelligent audience data platform from digital publishing powerhouse Future Publishing, the Best Publisher First . We must remember that, as women in tech, we are still women in the real world and we can't truly progress without reproductive justice and access to childcare., Senior Vice President/Kroger Precision Marketing, VP, Commercial Operations Disney CreativeWorks and Multicultural & Inclusive Marketing, Head of Global Revenue & Client Solutions, Senior Vice President and Global Head of Marketing, Executive Vice President of Sales & Marketing, Senior Vice President & Publisher, Life Sciences and Healthcare, Vice President of Marketing and Communications, Executive Editor of Garden Gate and Horticulture, Senior Vice President of Global Data Partnerships, Sr. Director, Advanced TV Data & Insights, Senior Director, Technical Consulting and Architecture, Aki Technologies (an Inmar Intelligence company), VP, Head of Advertising Insights & Strategy, Director, Data Science and Research/Kroger Precision Marketing, Global Chief Digital Responsibility & Public Policy Officer, EVP & Global Head of Audience Outcomes Product at Nielsen, Chief Marketing Officer & Chief People Officer, Vice President & GM Marketplace, Digital Turbine | Chief Revenue Officer, Fyber, Chief Strategy Officer & Managing Director, SVP, Corporate Development & Strategic Partnerships, Chief Product Officer & Global Head of Digital, Head of Global Revenue & Client Solutions, Yahoo, Manager, Client Services + Strategy, January Digital, Chief Strategy Officer & Managing Director, MiQ, Global Head of Inclusion and Diversity, MiQ, Vice President of Marketing and Communications, MediaVine, Co-Founder and Chief Brand Officer, MediaVine. Step into the Live Exchange for some networking, idea sharing and a cup of coffee or tea. Two important entrants in the space are Walgreens and Kroger. For questions regarding event registration, please contact:Emily Rocca[emailprotected], For sponsorship inquiries, please contact:Jonathan Toback[emailprotected], For information on programming and speakers, please contact:Andrea Larick[emailprotected], The really exciting thing about marketing is that it's always changing. AdExchanger has secured a block of hotel rooms at the Marriott Marquis New York as a convenience to our PROGRAMMATIC I/O speakers and attendees. 2022 Agenda 7:00 am - 8:30 am Coffee & Breakfast We are thrilled to see our work recognized for its innovation, especially among a list of so many notable finalists.. The AdExchanger Awards program is focused on celebrating excellence in digital marketing and advertising. With the deprecation of third-party cookies, having a solid first-party data strategy is an imperative to business success both for media companies and those in other industries, and we are proud to be their key partner in activating customer data and powering personalized, impactful customer experiences.". Women on the rise, making their mark, even at the early stages of their careers. Contact Information: Tina Mulqueen tina@kindredpr.com 775-544-5131. Cookies are currently disabled in your browser settings.Please enable your cookies to continue logging in. Hear from innovators, industry leaders, researchers and analysts on both the buy and sell-side of programmatic media and marketing. See something you like and want to learn more about? General Registration will open soon. Thats what motivates me to bring my best self to work each day, and Im looking forward to progressing in my career so I can hopefully be that resource for others., Similar to my college love of Art History, I love Adtech because it synthesizes and reflects so many other aspects of our world in general. In this frank conversation, Nielsen CEO David Kenny will share the companys vision and plans for the future in a world where the only constant is change. Case Studies Award winners will be announced at the AdExchanger Awards Gala which will take place October 17, 2022 in New York during Programmatic I/O. "With third-party cookies going away, we needed to make a strategic shift from advertising to subscription revenue model, and doing that successfully required a solid first-party data strategy to deliver personalized customer experience across media units, while driving costs down," said Esfand Pourmand, Senior Vice President and Global Head of Product at News Corp. "Working with ActionIQ allowed business teams to discover and orchestrate global audiences at scale and execute cross-brand use cases, including cross-sell, retention, winback and personalized offers. And then seek to tell great stories about these changes.. And dont forget to pay it forward sharing your fear not only helps you but also shows others that even the most badass women share in the struggle., A framing I often use is Be Curious, Be Accountable, Be Grateful. When you are curious you will always ask Why? When you are accountable you will learn from your mistakes. Pratt holds a Bachelor of Arts in Economics from Denison University. To learn more about Cognitiv, please visit cognitiv.ai. AdExchanger has announced the winners of the 2020 AdExchanger Awards, the leading global recognition program honoring excellence in digital marketing. Cognitiv brings custom Deep Learning AI technology to the advertising and marketing landscape offering marketers an industry-leading media buying solution that is both scalable and performant. Congratulations to the best of the best in the digital marketing and advertising industry. Pratt sits on the business leadership team for 84.51. Identity Privacy Antitrust Connected TV Retail Media Walled Gardens The Marketing Technology ecosystem is undergoing unprecedented transformation. Allow yourself to feel the fear and teach yourself how to make those feelings productive. Adtech is about leveraging tech to help brands interact with consumers, otherwise known as people. Today, shes received several accolades including ranking #1 on the 2021 HERoes 100 Women Role Model Executives, being named Personality of the Year in the Adweek Readers Choice Best of Tech Awards and being recognized as a Campaign Female Frontier honoree. View the list of winners and finalists here. So highly recommend, Loved the location and the agenda. Jude Children's Research Hospital, Best Overall Use Of Programmatic In A Marketing Campaign, Best Diversity, Equity and Inclusion Initiative, The AdExchanger Award: Overall Excellence In Programmatic Media, Best First-Party Data Strategy by a Marketer, Best Video Technology For Media Suppliers, Best Account Support by a Technology Company, Most Innovative TV Advertising Technology. Unified Auction Ad Stitching Ad Podding Audience Targeting Campaign Manager Unified Reporting Inventory Split Elea ai. Follow us. Join this conversation between Sara Fischer and Kat Downs Mulder to learn how The Post is pioneering a hybrid news-engineering product structure to drive business goals. In previous roles, she was GM Digital at Vibe and Spin, head of content and community for Fast Company Digital, a digital and social media strategist at Waggener Edstrom and R/GA, and SVP Social Media for the Advertising Research Foundation. Awards finalists were announced on AdExchanger's website: www.adexchanger.com/go/awards-2022/. The experience can transform a companys priorities, change relationships with customers and put companies on a roller coaster of ups and downs that mirror a stocks rise and fall. Nothing is more important to me, and to us, than lifting these women up and helping their dreams come true., Thank you again for the recognition and the opportunity -- it means so much, and I so value the AdMonsters organization. Programmatic I/O New York 2023 September 26-27 Hilton Midtown, New York, NY General Registration will open soon. A huge thank you for this honor to AdMonsters and AdExchanger for the platform, to my team and company, who make all of this possible, And to my mom whos here with me on her birthday and has never missed being there for me. Snowflakes Bill Stratton will speak to the unique first-party data demands of media and technology businesses. The full list of 2022 Award Finalists can be found here. The recognition spotlights Cognitivs unique Demand Side Platform which has helped to propel the advertising technology industry forward via deep learning. Awards finalists were announced on AdExchanger's website: www.adexchanger.com/go/awards-2022/ About Bounteous Founded in 2003 in Chicago, Bounteous is a leading digital experience consultancy that co-innovates with the world's most ambitious brands to create transformative digital experiences. As Senior Vice President of Kroger Precision Marketing, Cara Pratt is a passionate disruptor in the media advertising industry. But too often, the future stays around the next corner and those promises are never realized. Create a Password From ad tech product to programmatic sales and ops, these women are expert translators using marketing and content to simplify messaging, or using sales their sales mastery to make the programmatic case to their partners. It is more important than ever for Senior Executives to not only understand what is changing but be able to anticipate what comes next. SAVE THE DATE! Welcome to the 2022 AdExchanger Awards Celebrating Excellence in Digital Marketing and Advertising ENTRY DEADLINES & FEES Early deadline: August 11 | entries received by 11:59PM ET on August 11th are $400 each Late deadline: August 18 | entries received by 11:59PM ET on August 18th are $550 each Please use this portal for your submission. The original. AdExchanger award finalists include Samsung, iHeartMedia, Roku, Goodway Group, Spectrum Reach, Disney, T-Mobile, Trusted Media Brands, Vox Media, The Wall Street Journal/Barron's Group, Epsilon, Memorable AI, Adapex, among many other industry leaders across a plethora of categories. We have big plans for 2023. Chat em up or use your AdExchanger Event app to set up a meeting. Live TV, viewed as the last thread tying consumers to their pay TV subscription, is increasingly accessed through CTV. AIQ Recognized in Best Data Strategy by a Marketer for work with News Corp and in Best Data Technology categories. POPSUGAR - the #1 most engaged-with Womens Lifestyle site in the U.S. Havas North America Villages Creative + Media, GroupeConnect, a bespoke agency for Bank of America, AdProfs industry newsletter: This Week In Ad Tech, Building a privacy-first global programmatic offering for the future, Goodway Group Anytime Fitness New Membership Campaign, Infiniti uses audience approach in Advanced TV to generate brand lift, Parodontax Digital Media Execution Bleeding Gums are NOT normal, The Publicis Media Platform by Precision: An End-to-End Resource Enabling & Optimizing Programmatic, Bringing a Massive Global Fashion Brand Portfolio In-House, The World's Most-Experienced Programmatic Consulting Firm, MediaLink: Architecting the Next Generation of Precision Marketing, Wyborcza.pl Programmatic Monetization Strategy, Using First Party Data To Make Google Do It, A Random Walk Down Madison Ave: Combining network & time-series analysis to identify short and long-term marketing response, DELVE Increases UNICEF USA New Donor Volume With Donor Segmentation Strategy in Google Cloud Platform, Driving More, Cheaper In-Store Visits Using Automation & Ad Format Diversification, Marzetti Veggie Dips: Scoring a Spot on the Big Game Party Table, Achieving Individual-Level Bidding in Retargeting Thanks to Predictive Visitor Scoring, Dynamic Media Activation with TRGR by Digitas, Powering Sales for Transamerica by Creating A Hub for Marketing Data, Bayer: Driving Performance with an In-House Strategy, Disney Parks, Experiences, and Products Trading Desk, Sprints In-Housing Success: Driving Exponential Omni-Channel Sales Growth, Uber Bidder 2.0 - Scaling globally through ML based targeting/bidding, Nestl launches new model to boost accountability and effectiveness in online ads, Kimberly-Clark Trading Desk: Running Towards Disruption in Digital Marketing, Kelloggs Pringles, Innovid and CBS Interactive: Sad Device Interactive Connected TV Ad, Hewlett Packard Enterprise: "Yellow brick" TV everywhere campaign, NinthDecimal, Xandr/WarnerMedia, Outback - Data Driven Linear TV Strategy Drives Incremental Store Visits, Performance Shoe Brand Gains 7% Brand Lift in New Market with Data-Targeted CTV, Precision Discovery Journey Publicis Media Precisions Programmatic Training Suite, Certifiably the Best Education Program in Programmatic Advertising, Jellyfish Helps Rackspace Deliver The Best Educational Tool Or Program, Pernod Ricard, 360i and Captify changed consumer perceptions that Malibu Rum is only for warm weather, Using Innovation To Help Consumers Make Google Do It, HSBC: Building Savings for a Rainy Day or a Lifetime. 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