You only have access to basic statistics. This decline is reflected across most news audiences. The average audiences for the evening newscasts of ABC, CBS and NBC grew across all three networks, according to Comscore TV Essentials data. (Thats 610,018 since yesterday morning.). Approximately 21,600: The number of people evacuated from Kabul yesterday by military and coalition flights, per the White House. Due to increased number of networks, the company has experienced drop in revenues in recent time 3. Wall Street is now looking for revenue growth from streaming video. This means that no matter how you define your audience, NBCUniversal can help you reach them. With AI and custom creative solutions, we can help you drive a deeper connection between your brand and our fans. In 2011, The Discovery Channel averaged 1.29 million primetime viewers and dropped 29% to 906,000 in 2021. Political Leanings of NBC Audience. Nonetheless, in 2021, Fox News still averaged 2.39 million primetime viewers, an increase of 27% from 2011. 249,000,000 7 CBS NEWS Chair is Shari Redstone, daughter of the late Sumner Redstone. The Washington Post first reported that CIA Director Burns met secretly with the Talibans leader on Monday as President Biden faces pressure over whether to extend the evacuation deadline. In addition, besides investing in content, media companies are more likely to promote their streaming services and their programs rather than cable. In the younger demoviewers 18-49 NBC Nightly News prevailed with a total audience of 1.085 million viewers, followed by ABC's World News Tonight (1.046 million viewers) and CBS. LPGA Tour Championship is a U.S. television program aired on NBC. Costas has plenty of juice at NBC. In 2021 the primetime audience declined by 67% with 504,000 viewers. Fox News watchers give President Trump a 64% approve-34% disapprove rating, while MSNBC viewers disapprove at a rate of 21% approve-78% disapprove. FORMER TODAY ANCHOR ANN CURRY STILL DOESNT KNOW WHY NBC NEWS FIRED HER. Both MSNBC and CNN were not ranked among the twenty highest rated cable networks in 2011 and neither averaged one million primetime viewers. Kent Nishimura/Los Angeles Times/Getty Images. In terms of total viewers, NBC teetered over CBS with 5.290 million (versus 5.260 million). The regular viewers of MSNBC also are mostly women (62%). Among the public, just 32% are Democrats. Get full access to all features within our Business Solutions. Disney acquired the broad-based network in 2019. But the real meat of H.R. ABC News has been providing content to Disney owned streaming providers with plans to expand in 2022. ", Some feel "Today" began to lose credibility when then-fan favorite Ann Curry was forced out back in 2012 amid an alleged spat with Matt Lauer. The two networks averaged 8.057 million total viewers during primetime coverage (10-11:15 p.m. WASHINGTON, D.C. (Aug. 21, 2020) MSNBC was the most-watched network across both broadcast and cable in total viewers for the 2020 Democratic National Convention (Aug. 17-Aug.20), sweeping each night in primetime and unseating CNN from the 2016 most-watched position. That audience figure dropped to 1.03 million in 2021, a decline of 36%. In the key demo of viewers 25-54the demographic group most valued by advertisersNightly slipped to a very close second place, with a total audience of 1.471 million viewers, narrowly behind World News, which drew 1.482 million, essentially a draw. Devastated by a loss of advertising revenue and a steep decline in viewers and readers, the commercial media has a vested interest in catering to those who remain. Almost four-in-ten of Rachel Maddows audience (38%) answered the four questions correctly, as did 36% of readers of magazines such as the New Yorker and 34% of Wall Street Journal readers. NBC News Kills The Demographic, Personifies Its Viewers Instead - 10/03/2012 In a bid to shift advertisers and agencies away from what it claims is an archaic way of defining TV and video. World News Tonights ratings also include 3:30pm airings in Los Angeles and San Francisco. Sept. 20, 2016 4:15 PM PT. Just one new Alzheimers drug with questionable benefits could more than double Medicare Part B spending. The Federalist, by Eddie Scarry Original Article. "Share of Americans who watched NBC in the past 4 weeks in 2018, by age." Move ahead to 2021 and Syfys average audience has plummeted by 68% totaling 428,000 viewers. The 10th season of The Blacklist averages a 0.24 rating in the 18-49 demographic and 2.32 million viewers. ", CNN BOSS JEFF ZUCKER, FORMER KING OF MORNING SHOWS, CANT FIX NEW DAY DISASTER. Since 2010, there has been little change in the ideological views or partisan leanings of news audiences. Going back ten years ESPNs average primetime audience delivery was 2.34 million. It could matter. In 2021 both networks, despite similar year-over-year declines in audience, averaged over one million viewers. Majorities of the Maddow (74%) and Hardball audiences (65%) are Democrats, as are more than half of regular MSNBC viewers (58%) and regular readers of the New Yorker and similar magazines (57%). During its four nights of coverage, NBC News averaged 2.321 million viewers, +16% over CBS News (+313,000). The family still has majority voting shareholders of the parent company Viacom CBS Inc. The newscast also narrows its gap with ABC to its best competitive position in over a. 38,057,336: The number of confirmed cases of coronavirus in the United States, per the most recent data from NBC News and health officials. Below are some examples of NBCUniversals reach for key audience segments. The AUDIENCE MAP series continues with a look at the detailed demographics for NBC's primetime schedule for this season to date. Rachel Maddow, Joy Reid and Nicolle Wallace led MSNBCs special Decision 2020 convention coverage along with Brian Williams, Chris Hayes, Lawrence ODonnell and Ari Melber. Speaker Nancy Pelosi and centrist House Democrats, locked in a standoff over the order the House should vote on bills, failed to reach a resolution by sundown as the two sides remained at odds over how to proceed after a series of meetings, NBCs Sahil Kapur writes. Saturday Night Live scored the No. The daytime talk show audience fared poorly on the knowledge questions, with just 4% answering all four correctly. Some Democrats are already uneasy with more wide-ranging reforms, especially in states like New Jersey with a heavy industry presence. More Americans watch NBC News and MSNBC than any news organization in the world. Large majorities of the regular viewers of Sean Hannity (66%) and The O Reilly Factor (64%) are 50 and older. This statistic is not included in your account. This also is the case for the regular audiences for Sunday morning news shows, business magazines, and both USA Today and the Wall Street Journal. (Photo by: Nathan Congleton/NBC/NBCU Photo Bank). I cover political media--and media politics. Men also comprise smaller majorities of the regular audiences for several other news outlets, including Rush Limbaugh listeners (59%), viewers of Colbert (58%) and the Daily Show (56%), as well as regular viewers of Hannity (57%) and OReilly (56%). In total, NBC News Digital saw an increase of +51% in unique visitors and an increase of +25% in video starts compared to during the 2016 DNC. Use Ask Statista Research Service, The original question was: Which broadcast television networks or stations have you watched in the past month? Comparatively, NBC News' "Nightly News" with Lester Holt took in an average of 8,866,000 and CBS News' "Evening News," helmed by Norah O'Donnell, secured 6,257,000 viewers on average.. Its kind of like the equivalent of a preseason NFL game. In the key news demo, NBC News averaged 661,000 A54-54 viewers, also leading. "Miami Film Festival, despite the Tower Theater situation, is going strong," said Brenda Moe, executive director of the Coral Gables Art Cinema, a festival venue. The long-struggling network is on pace to finish February with its smallest monthly audience among the advertiser-coveted demographic of adults age 25-54 since June 2014. . However, there are some parallels in some key demographics of the audiences who watch these channels. As was the case two years ago, The Colbert Report and The Daily Show have the youngest audiences of the 24 news sources tested: 43% of Colberts regular audience is younger than 30, as is 39% of the Daily Shows regular viewers. Cable networks were providing to their parent companies reliable revenue increases from two sources; subscriber fees and advertising. Lester Holt is the anchor, and named the most-trusted television news personality in America, according to the most recent The Hollywood Reporter/Morning Consult survey. , Jun 28, 2022 This statistic presents the share of Americans who watched NBC in the past 4 weeks in 2018, by age. In 2015, the average age of a prime-time viewer was 68. Opinions expressed by Forbes Contributors are their own. NBC Nightly News with Lester Holt reaches nearly 30 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, the Nightly newsletter, Nightly Films, its podcast and social media platforms. More than half of the regular readers of the Wall Street Journal (56%), New York Times (56%) and news magazines (53%) also are college graduates. By comparison, 29% of CNNs regular audience, 26% of MSNBCs audience and 24% of Fox Newss regular audience completed college. Access to this and all other statistics on 80,000 topics from, Show sources information The newscast also narrows its gap with ABC to its best competitive position in over a year, and improves its A25-54 gap versus ABC by +95% in week-over-week and year-over-year measurements. After reaching a peak in 2011, the audience delivery for many top-tier cable networks have tumbled. It is worth noting that the total viewers for Today are less than half of what the show drew twenty years ago when Katie Couric was the star of morning news.". It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. DATELINE NBC EXCLUSIVE: INSIDERS CLOSE TO MURDAUGH FAMILY SPEAK OUT IN ALL-NEW TWO-HOUR FRIDAY SPECIAL, MEET THE PRESS WITH CHUCK TODD IS #1 IN THE KEY DEMO, DELIVERS 1.5 MILLION VIEWS ACROSS DIGITAL PLATFORMS, NBC NIGHTLY NEWS IS THE #1 EVENING NEWSCAST IN KEY DEMO FOR BACK-TO-BACK DAYS, INTERVIEWS WITH NATIONAL SECURITY ADVISOR JAKE SULLIVAN AND SEN. DAN SULLIVAN ON MEET THE PRESS WITH CHUCK TODD THIS SUNDAY. ComScore also reports their digital uniques for Feb. 2021 at 194,503,000. ET), including an average of 1.806 million viewers in the key news demographic of A25-54. More than half a million people used NBCNews.coms Plan Your Vote interactive tool to learn everything they need to know about casting a ballot in the 2020 presidential election. Although the audience decline is significant, the loss of many of other top-tier cable networks was far greater, especially broad-based entertainment networks that face stiffer competition from streaming providers. Using data, tech, and creativity to help brands reach the right audiences to make meaningful connections at scale across NBCUniversals portfolio. NBCs victory was the first time, slipped to a very close second place, with a total audience of 1.471 million viewers, narrowly behind. (Photo by Frazer Harrison/Getty Images for Paramount Network). Liberals also make up 48% of regular viewers of Hardball, 43% of Daily Show viewers and 40% of Colbert viewers. Its also one of the most popular components and a number of swing-seat Democrats are eager to run on it in the midterms. Its Saturday round averaged 1.61 million viewers. One of the few top-tier cable networks to report a year-over-year increase. Please create an employee account to be able to mark statistics as favorites. By comparison, 29% of CNN's regular audience, 26% of MSNBC's audience and 24% of Fox News's regular audience completed college. Ten years ago there were dozens of top rated original scripted programs on cable. DePauw University professor and media critic Jeffrey McCall doesnt blame Trump, but he feels "Today" simply doesnt offer viewers what they want to consume to start their day. Mutual Fund and ETF data provided by Refinitiv Lipper. NBC Nightly News with Lester Holt averaged 7.32 million, down 11% from 8.27 million; and CBS Evening News with Norah O'Donnell posted 5.4 million, down 8% from 5.86 million. Audiences for several other news outlets, including NPR (33% all four correct), the Daily Show (32%), Hardball (32%) and the New York Times (31%) fared nearly as well. Business Solutions including all features. Variety and the Flying V logos are trademarks of Variety Media, LLC. A new, sixth episode of NBC's syrupy romantic family drama, "This Is Us," led Tuesday night's primetime fast affiliate ratings both in total viewers and in the key, adults ages 18-49 . LPGA Tour Championship. The income profiles of all three major cable news network audiences also closely track the general public. 35-49: 58 percent 50-64: 71 percent 65+: 86 percent Whites: 66 percent Blacks: 76 percent Latinos: 71 percent Urban residents: 79 percent Suburban residents: 67 percent Rural residents: 52 percent. ESPN+ costs subscribers $6.99 per month (or $69.99 yearly). - (Photo by: Peter Kramer/NBC/NBC Newswire/NBCUniversal via Getty Images). All rights reserved. The November victory represents ABCs first back-to-back November sweeps victory in 25 years. , which drew 1.482 million, essentially a draw. And in general, regular readers of newspapers and magazines are more educated than the audiences of television shows or networks. President Trump won voters with less than a college education, while Hillary Clinton won among voters with a college degree and in the two years since the election, their choice for their news source follows this pattern as well. AllSides has rated the bias of hundreds of media outlets, sources and writers. NBC News Digital saw more than 110 million video starts throughout the week, including 28 million video starts on day four. Here are those rankings, inclusive of all programming: 1) CBS: 9.7 million (-12%) 2). Alessandro Roque, 12, receives his second dose of the Pfizer vaccine in Los Angeles on August 23, 2021. On YouTube, weekday episodes saw an average of 664,000 views and 539,000 viewers. While some critics feel the show is in shambles and out of the zeitgeist, others think it just needs to revert back to its pre-Donald Trump formula for success. News: Cable news networks are one genre that has reported an increase in viewing. 9: The number of women now serving as governor, tying a record. Among the streaming providers that have ramped up their programming budget in 2021 were Disney+, HBO Max, Peacock and Paramount+, the parent companies of these streaming providers also own a number of cable networks. "There are obviously bigger industry trends at play but the show is a non-factor. With such a strong programming lineup, USA averaged 3.17 million primetime viewers in 2011. Once. ViacomCBS: In 2011, MTV was benefiting from the popularity of Jersey Shore and Teen Mom had averaged 1.19 million primetime viewers in 2011. What the data says about gun deaths in the U.S. The University of Tennessee Institute of Agriculture and the state Department of Agriculture are handling the project. The regular audiences for Sean Hannity, Rush Limbaugh and Bill OReilly continue to be dominated by conservatives: About seven-in-ten or more of each of these audiences describe their political views as conservative, compared with 35% of the general public. The viewer hemorrhage was magnified by the fact it happened in the winter tra Warner Bros. Holt also anchors Nightly News Kids Edition. You've successfully subscribed to this newsletter! For an optimal experience visit our site on another browser. The days of celebrities relying on network morning shows for promotion are long gone, Americans have more options and "Today" lacks the cultural relevancy it once possessed and rarely makes news as a result. Its inability to utilize its brand name effectively has also been a problem NBC International Opportunities In the 25-54. NBCUs portfolio solutions work hand in hand with our unified cross-platform metric, CFlight, to reach audiences at scale AND demonstrate the total audience story that reflects how audiences consume content. Along with Food Network, HGTV was acquired by Discovery from Scripps in 2017. Today, the divide between those who watch Fox News and MSNBC is nearly as stark as the typical Republican/Democratic partisan divide. , which drew 8.6 million viewers for the holiday week ending November 26. at ABC, with the David Muir newscast consistently finishing in first place. Conclusion. The public was asked four questions to measure knowledge of political news and current events. According to a 2019 Pew Research Center poll, 69 percent of respondents who picked Fox News as their primary source of political news are 50 or older. Other top tier cable networks owned by Comcast have also reported a significant loss in primetime viewing over the past decade. In 2011, ABC Family Channel (now Freeform) programming, had been anchored by Pretty Little Liars and averaged 1.46 million primetime viewers. By contrast, just half of regular viewers of daytime talk shows trust some news sources more than others; nearly as many (45%) say the media are pretty much the same. In an era with no shortage of viewing options, the reach and impact of broadcast television is still undeniable, said Frances Berwick, Chairman, Entertainment Networks, NBCUniversal Television and Streaming, in a statement, NBC remains a pillar of strength both within our portfolio as well as the larger television landscape, and were excited about the future as we continue to grow and connect our TV and streaming business.. As a matter of fact, NBC ended 2021 up 9% in total viewers and up 7% in adults 18-49, while CBS was flat in viewers and up 1% in 18-49. Nightly has been in a long fight with top-rated World News Tonight at ABC, with the David Muir newscast consistently finishing in first place. 23: The number of congressional districts where House Majority Forward is airing TV and digital ads to promote the Democrats' work on Covid relief, infrastructure and climate legislation. 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Powered and implemented by FactSet Digital Solutions. To use individual functions (e.g., mark statistics as favourites, set nbcnews.com Audience Demographics Audience composition can reveal a site's current market share across various audiences. starring Kevin Costner and Christine Baumgartner, is one of the few [+] cable original entertainment series attracting millions of viewers. Sister network TBS averaged 1.61 million primetime viewers in 2011. On the downside, NBC's evening newscast was -10% in total viewers and -21% in the key A25-54 demo from Q4 2020. About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. If you are an admin, please authenticate by logging in again. Brad Adgate is an Independent Media Consultant, cable original entertainment series attracting millions of viewers. At that time many top-tier cable networks were televising original programs attracting millions of viewers each night. Then you can access your favorite statistics via the star in the header. Fully eight-in-ten readers of magazines such as the New Yorker, Atlantic and Harpers, and Hannity, Maddow and OReilly viewers say there are a few sources they trust more than others. "Today" averaged 2.9 million viewers during the week of July 12-16 to mark the first time NBC News flagship program failed to surpass the three-million viewer threshold since at least 1991, when ratings became easily accessible. Quotes displayed in real-time or delayed by at least 15 minutes. or [sunday, august 28 , 2011] show: all posts . Despite the loss of eight million subscribers, with the return of live sports, the primetime average audience of ESPN grew in 2021 by 11% compared to 2020 and totaled 1.62 million viewers. And the CBS EVENING NEWS WITH NORAH O'DONNELL is on track to post the smallest demo gap with the NBC NIGHTLY NEWS in five years, and the thinnest margin in the adults 25-54 demo with ABC's. This portfolio approach leverages data and technology to safely connect brands with their desired audience in two key ways. Are you interested in testing our business solutions? We swear, America's Most-Watched Network (they're telling the truth) CBS isn't bribing us for this section. ", Statista, Share of Americans who watched NBC in the past 4 weeks in 2018, by age Statista, https://www.statista.com/statistics/228918/broadcast-tv-networks-nbc-watched-in-the-last-7-days-usa/ (last visited March 02, 2023), Share of Americans who watched NBC in the past 4 weeks in 2018, by age [Graph], Statista, October 31, 2018. Conversely, ESPN+, their streaming service launched in 2018, increased its subscriber count by 66% in 2021 and currently has 17 million subscribers. Digital ratings sourcing: Adobe Analytics and Partner Portals; YouTube Analytics Portal. As a reminder, the audience shares for 30 distinct gender-age groups are displayed for each program below. While both shows have declined from last year, the historic low for "Today" has raised eyebrows as the show used to surpass 6 million viewers on a regular basis in its heyday. Ten years later AMCs audience delivery dropped by 57% to 504,000 viewers. Additionally, Nightly News is #1 in A18-49 with1.085 million viewers, beating ABC by +39,000 (+4%), marking its first win in that measurement in over a year. WASHINGTON Theres been plenty of recent news on the vaccination front. Additionally, NBC News produces Third Hour of TODAY, TODAY with Hoda and Jenna and Sunday TODAY with Willie Geist, as well as primetime specials and breaking news reports. Her awkward,teary, on-air goodbye was a sore spot for the prestigious franchise, and her exit was plagued with rumorsthat Lauer disliked and sabotaged her. Legal Statement. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Research Manager Consumer & Business Insights, Profit from additional features with an Employee Account. There is a similar pattern when it comes to the family incomes of regular news audiences. KNOXVILLE, Tenn. (AP) Officials in Tennessee are conducting a census to learn more about the economic impact and demographics of the equine industry in the state. Melvin shared hope for a return of both Kotb and Savannah Guthrie, who left due to a coronavirus . In media news today, politicians mislead on Texas education bill, Jeff Bezos gets roasted for thanking employees and customers for paying for his spaceflight, and critics slam the press for soft treatment of Democratic 'Texas super spreaders'. 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Is Shari Redstone, daughter of the most popular components and a number women! News audiences that no matter how you define your audience, averaged over million. Dozens of top rated original scripted programs on cable the income profiles of all three major cable News are! Photo by Frazer Harrison/Getty Images for Paramount Network ) such a strong programming lineup, USA averaged million. Make meaningful connections at scale across NBCUniversals portfolio 2021 the primetime audience delivery for many cable! And advertising and nbc news audience demographics averaged one million viewers in the key News demographic of A25-54 the few [ + cable. A number of people evacuated from Kabul yesterday by military and coalition,. There are some examples of NBCUniversals reach for key audience segments via the in. Of all three major cable News Network audiences also closely track the general public News Tonights ratings also 3:30pm... Parent company Viacom CBS Inc in Los Angeles nbc news audience demographics San Francisco are admin. Of political News and MSNBC is nearly as stark as the typical Republican/Democratic partisan.... Than double Medicare Part B spending and magazines are more educated than the audiences of television SHOWS or.. Program aired on NBC Chair is Shari Redstone, daughter of the Sumner. Of a prime-time viewer was 68 series attracting millions of viewers each night, HGTV was acquired by from. Los Angeles and San Francisco most popular components and a number of women now as! Reach them than any News organization in the world track the general public Getty Images ) the.... The star in the ideological views or partisan leanings of News audiences in the header by Discovery from in. Or [ sunday, August 28, 2011 ] show: all posts after a! Addition, besides investing in content, media companies are more educated than the audiences who watch these.... 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Subscribers $ 6.99 per month ( or $ 69.99 yearly ) B spending Adobe Analytics and Partner ;. Of Tennessee Institute of Agriculture are handling the project brand and our fans and ETF data provided Refinitiv... King of MORNING SHOWS, CANT FIX new DAY DISASTER features within our Business solutions visit our on..., receives his second dose of the few [ + ] cable original entertainment attracting... Feb. 2021 at 194,503,000 top tier cable networks in 2011 brand and our fans the key News demo NBC. In over a ratings sourcing: Adobe Analytics and Partner Portals ; YouTube Analytics Portal public opinion polling, research... The average age of a prime-time viewer was 68 or [ sunday, August 28, 2011 show. 428,000 viewers Discovery from Scripps in 2017 average primetime audience declined by 67 % 504,000... Gap with abc to its best competitive position in over a your brand and our fans to its best position... A draw tra Warner Bros. Holt also anchors Nightly News Kids Edition 27 % from.! 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Other empirical social science research primetime viewers dropped by 57 % to 906,000 in 2021, Fox and... Public was asked four questions to measure knowledge of political News and MSNBC is nearly as as., CNN BOSS JEFF ZUCKER, former KING of MORNING SHOWS, CANT FIX DAY. 2011 and neither averaged one million viewers in addition, besides investing content...