According to the CDC, 2.6 million Americans died in . 3, pp. The practice is present, for instance, in football fan clubs where violators of the rules might even be punished (Jones, 2000; Kossakowski, 2017). As a Premium user you get access to the detailed source references and background information about this statistic. sports and entertainment. 693-711. Motives for participation might change through time, starting maybe from curiosity, friends' initiative or interesting programs and ending in the need for positive and emotional experiences that increase well-being and help in coping with everyday life (Getz, 2008). The appropriate behavioral rules of frequent festivalgoers meant preferred behavior and taking care that everyone was having fun. 0000004924 00000 n Finland Festivals (2020), Festivaalien kyntimrt 2019, [Amount of festival visits 2019], available at: http://www.festivals.fi/tilastot/festivaalien-kayntimaarat-2019/ (accessed 28 August 2020). As music festivals have taken off in popularity, these kids of experiences have become a key feature of cultural life in America. Knowing the area, they knew when to wander to another stage to occupy good places for the next performance. Please do not hesitate to contact me. All the participating festivals used Facebook for the survey publicity and some of them distributed the survey link in Instagram as well. Dr Mervi Luonila (DMus in Arts Management) works as Senior Researcher in the Center for Cultural Policy Research, Cupore. They offered and enjoyed inclusivity of the festival: they could attend alone and yet not feel lonely; they talked to strangers and became friends with them; they smiled and were positive towards fellow attendees. She attended one new festival per year and a total of ten festivals a year: I always aim to attend ten but this year it was only nine because I ran out of money (laugh). Festival attendance also increased fans' well-being (cf. The sense of community is related to a festival-specific liminoid zone that is restricted by space and time (Getz, 2007). Big events are back. In terms of occupation, the majority of our respondents attending the film festival and the jazz event tended to be from categories of professions that needed a higher education, such as. liability for the information given being complete or correct. The proportion of males was higher among frequent (38%) than among casual (28%) festivalgoers. Even more surprising, this means more people go to at least one U.S. music festival each year than the number of Americans who die each year. Bahl says festival organizers quickly caught on to the spike in artists taking to the road and decided to pay them more to appear at their events. That experiential economy has grown just as brands have gravitated toward festivals, looking to capitalize on the opportunities that one large group in a singular space presents, he says. 77-101. (2015) (see also Kinnunen et al., 2020). To download a report, please enter your email below. Now we see them each summer at events in Finland. Statista offers daily infographics about trending topics, covering:Economy & Finance, Politics & Society, Tech & Media, Health & Environment, Consumer, Sports and many more. The artist fandom was demonstrated by being in the front row and taking photos of their idols. Furthermore, he defined that event travel career embraces general and event-specific motives, progression through time (amount and type of events), geographic preferences and patterns, evolving preferences (event characteristics, travel arrangements) and modified behavior (travel companion, event-specific holidays) (Getz, 2008). and Lee, U.-I. When I started Four Chords, there were two other big [festivals], he says. Today we'll learn some cool facts about 10 of the largest EDM festivals in the world and rank them by their average daily attendance. Its very artist-focused., While the overarching trend of consolidating music festivals under corporations has not touched some of the nations oldest festivals, it has affected the way audiences experience other events. Some fans travel long distances to see their idol in concerts and festivals (Henry and Caldwell, 2007), and many music festival front row attendees are fans of the performing artist. 239-245. Festival attendance was an important element of frequent festivalgoers' social life. Getz, D. and Andersson, T.D. State of Play 28% are likely to mingle with their tent neighbours Festivals bring together people from all walks of life. 22 No. Quantitative analysis was used to describe the characteristics of frequent festivalgoers compared to casual ones, as well as to define their relationship with music. The lineup was headlined by Dashboard Confessional and G. Love & Special Sauce, and included Big Head Todd and the Monsters, Serena Ryder, Army Navy and The Appleseed Cast. Despite 2021 being far from a normal year in the music festival calendar, overall participation in attending festivals recovered to around 80% of its pre-pandemic level as just over a fifth (21%) of UK consumers attended a music festival in the year to March 2022, compared to 26% in the 12 months to May 2019. (2006), Defining and designing mixed research synthesis studies, Research in the Schools, Vol. Kelly, J.R., Iannone, N.E. I never bothered to count but I attend several hundred gigs a year. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. As a Premium user you get access to the detailed source references and background information about this statistic. 3, pp. Identification with other fans leads to social connections with them (Duffett, 2013), which in turn is related to well-being (Reysen et al., 2017; see also Packer and Ballantyne, 2011). Ultimately, a festivals success comes down to the lineup. Getz, D. (2008), Event tourism: definition, evolution, and research, Tourism Management, Vol. Elevent. 15 No. However, festival attendance as part of music tourism is an under-researched area (Bolderman and Reijnders, 2017). 1, pp. Nordvall, A. and Heldt, T. (2017), Understanding hallmark event failure: a case study of a Swedish music festival, International Journal of Event and Festival Management, Vol. From the praxis point of view, the study indicates that frequent festivalgoers as loyal festival fans have the potential to contribute to various phases of festival production since they are considered as professionals in festival attendance. Smith, W.G. This makes it easy to find new friends or bridge in Quinn and Wilks' conceptualization (2016) as social interaction with strangers is more acceptable than in the surrounding society. (2010), The event-tourist career trajectory: a study of high-involvement amateur distance runners, Scandinavian Journal of Hospitality and Tourism, Vol. (1988), The Ulysses Factor: Evaluating Visitors in Tourist Settings, Springer-Verlag, New York, NY. 3, pp. In, Statista. For instance, Pauli was familiar with various cashless payment methods used in festivals around Europe. 38 No. Duffett, M. [Online]. (2013), Social worlds as a framework for event and travel careers, Tourism Analysis, Vol. Looking at the unique number of booked artists, the distribution is similar: out of 9,651 booked artists, 36.3% are Electronic, 16.0% Rock, 12.7% Pop and 11.5% Hip Hop. Schwartz, K.D. Business Solutions including all features. In respect to social aspects, festival communitas and social dimensions of festival attendance are recognised (Quinn and Wilks, 2016), but in the case of festival fans, the sense of belonging extends beyond the festival timeframe and it is currently undervalued. Currently, you are using a shared account. Pearce, P.L. This resembles characteristics of attachment and allegiance of the PCM (De Groot and Robinson, 2008). Apr 2021 - May 20221 year 2 months. to incorporate the statistic into your presentation at any time. Ariana Grande, Billie Eilish and Janelle Mone drew huge crowds each of the three nights, and hit-driven, multi-media acts like Childish Gambino, Tame Impala and The 1975 blurred the lines between. Frequent music festival attendance is a demonstration of festival fandom including fandom-related practices, part of which are present also in the event travel career model as discussed next. However, for 34% of planners, it's virtual event attendance, as statistics confirm. 30 No. (2003), Music preferences, personality style, and developmental issues of adolescents, Journal of Youth and Adolescence, Vol. Music festival attendance might also be a vehicle for various types of fandom developing one's self-image and offering a shared in-group identity. Along with the growth of live music consumption, the number of music festivals has also multiplied for several decades (Webster and McKay, 2016), and the attendance figures are remarkable (Finland Festivals, 2020). But the music festivals that have achieved a cultural cache are unlikely to recede from relevance anytime soon. His research interests include tourism statistics, seasonality, travel motivations and behaviour, event tourism and cultural sustainability. As soon as this statistic is updated, you will immediately be notified via e-mail. Instead, as the participation frequency increases, skills and knowledge about the characteristics and practices of festival attendance and music festivals will increase accordingly. 105-126. 34% of event organizers consider attendance the most significant benefit from the switch to virtual events. Interviewees' background data is summarized in Table 2. industries; and "Economy and Society", which Putting on a festival is a challenge, between having to pay artists enough to secure their performances, needing to sell a certain number of tickets in order to be successful, the additional costs of insurance and the risks of bad weather. Creating a stir: the role of word of mouth in reputation management in the context of festivals, Unraveling mechanisms of value cocreation in festivals, An examination of serious participants at the Australian Wintersun festival, The experience economy approach to festival marketing: vivid memory and attendee loyalty, Participants' benefits from visiting a food festival the case of the stavanger food festival (Gladmatfestivalen), Understanding hallmark event failure: a case study of a Swedish music festival, Participation in Leisure Activities: Changes in Cultural Participation 2017, The impact of music festival attendance on young people's psychological and social well-being, The social world and event travel career of the serious yoga devotee, The Ulysses Factor: Evaluating Visitors in Tourist Settings, Inferring travel motivation from travelers' experiences, Developing the travel career approach to tourist motivation. 4, pp. (2011), Serious sport tourism and event travel careers, Journal of Sport Management, Vol. THE VALUE OF EVENTS. Within the last decade, music festivals have grown into a major moneymaker in a competitive industry that sees hundreds of such events each year in the U.S. 1, pp. Greene, J. Studies on career development show that devotion to a specific leisure activity involving frequent event attendance modifies future behavior in motives, preferences and patterns, intending to fulfil needs that have been changed through accumulated experience ( Getz, 2007, 2008 ). There are also event travel career studies that focus on the level of involvement in a sports activity and its impact on event career practices. (2012) concentrated on the competing priorities causing challenges in the pursuit of an event travel career, while Buning and Gibson (2015), Patterson et al. A suitable candidate for this is metal music, since it is exceptionally popular in Finland, metal fans are very loyal festival attendees (Kinnunen et al., 2019a), and there are several festivals that concentrate on metal music. Leisure career studies, on the other hand, concentrate heavily on sports events (Buning and Gibson, 2015; Getz and Patterson, 2013) as if career development in a hobby would require a measurable activity. Webster, E. and McKay, G. (2016), From Glyndebourne to Glastonbury: The Impact of British Music Festivals, Arts and Humanities Research Council/University of East Anglia, Norwich. Use of this site constitutes acceptance of our, Digital Statistics for Epidemiology and Population Health Demographic Methods Clinical Trials, Molecular Epidemiology . Theyll fly to a show, get paid six figures, fly home, Bahl says. Overall, the music industry sector generated $23.1 billion in revenue in 2019 with recorded music according to IFPI data. 11 No. Communality and the sense of belonging built by festival attendees was a major building block for both fandom and career development; it was related to participation motives where the social atmosphere of festivals played an important role. The study uses a mixed methods research approach and employs two theoretical frameworks: theories of career development and fandom. This means that frequent attendees understand how important it is for the overall festival experience that they contribute to the festival atmosphere. A group of people who were into the same type of music, they would come together. They become something thats ingrained into the culture.. (2004), The portable community: mobility and modernization in bluegrass festival life, Symbolic Interaction, Vol. Accessed March 01, 2023. https://www.statista.com/statistics/1139010/festival-and-events-attendance-canada/, Elevent. "Largest music festivals in the United Kingdom in 2019, by audience capacity." 18 No. Qualitative analysis was executed using thematic analysis (Braun and Clarke, 2006) for the interviews transcribed, since it was suited for analyzing those themes in more detail that were derived from literature of fandom and career development: motives and practices (social practices, skills and knowledge development, and appropriate behavior). 2, pp. 18 No. The majority of all festival bookings were Electronic artists (38.8%), followed by Rock (15.9%), Pop (12.7%) and Hip Hop artists (12.6%). 22-35. Big Performer: Ziggy Marley. Both quantitative and qualitative analysis attested that frequent festivalgoers were heavy users of live music. Planning of festival attendance was two-fold and tourism-oriented. 1, pp. The nature of the festival makes it the odd one out on this list, since it takes place over the course of two weeks and not just one or two weekends. The respondents who indicated their gender as other and do not want to answer were dropped out of the analysis due to their low number. The relationship with music was stronger for frequent than casual festivalgoers in the following items: Music is one of the most important things in my life, I actively search for new music that interests me, I actively recommend artists, pieces and albums to my friends, I usually listen to music concentrating and burying myself in it,, Making and playing music is one of the most important things in my life and I usually listen to music with friends, acquaintances and like-minded people.. [3] 74-85. They were predominantly female (71%), the average age was 30 years and median 27 years (SD 10.44). The difference was statistically significant (2=8.77, p=0.003). (2009), An examination of serious participants at the Australian Wintersun festival, Leisure Studies, Vol. Jul 2019. internet, telecommunications and consumer electronics Live Nation and TicketMaster (2020), COVID-19 impact from live music fans, 7 May, available at: https://ses.se/wp-content/uploads/2020/05/Supplemental-Fan-Survey-Data1.pdf (accessed 5 January 2021). Pearce and Caltabiano (1983) introduced the concept of the motivational career in travel, later Travel Career Ladder (Pearce, 1988), where a travelers motivational factors or needs change through time. In the questionnaire, there was a question How would you define your relationship with music? using a seven-point Likert scale (1=totally disagree 7=totally agree) for the statements represented. During the festival, attendees feel strong, if only temporary, social links among complete strangers (Rihova et al., 2015, p. 79) inside festival communitas that is free of everyday social and economic constraints. 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